Internationally Renowned Photographer Announces Inspirational 'New Face Old Medicine' Website

Apr 18, 2013, 13:50 ET from Jaime Kowal

LOS ANGELES, April 18, 2013 /PRNewswire/ - Vancouver native Jaime Kowal, publisher and author of the award winning book, Waking Up the West Coast: Healers and Visionaries, is announcing the launch of a new website titled shares inspiration and wisdom from traditional medicine practices and explores the role these ancient philosophies play in supporting wellness in society today.  Featuring original photography, video, interviews and a curated selection of material from collaborators around the globe, the site is designed to empower and educate people about the many choices they have in honoring their health and self care.

On Thursday, Kowal will launch the website, Photography, interviews and content development will commence Spring 2013.

"There are so many health practices, each tested through time, that can support our well being. I believe by using engaging photography and social media, there is an opportunity to reposition this lost art so it appeals to a new generation, and allows it to become accessible and relevant to a broader audience. We need to present this information in a way that people understand they have more choices about their health than they realize."

Meg Wirth, founder of, an online global marketplace for ideas and technologies saving mothers and newborns, said, "Jaime Kowal has such a gifted eye and the world has much to learn looking through her lens.  Her phenomenal photographic work helped convey Maternova's vision and launch our global mission."

In Kowal's book, Waking Up the West Coast: Healers and Visionaries, she photographed and interviewed 118 experts throughout British Columbia, Canada in the categories of social responsibility, politics, education, arts, culture and health. The book featured short articles detailing each interview subject, along with a comprehensive resource and glossary section. New Society Publishers distributed Waking Up the West Coast in 2006. It won a Bronze Medal at the 2007 Independent Publisher's Awards, and was named a 2007 Nautilus Book Awards Finalist.

Kowal has contributed travel and lifestyle imagery to Getty Images, Condé Nast Publisher, and during her 15 year career, completing projects in some 23 countries spanning seven continents. She has been a guest speaker at distinguished events including the 2010 Pecha Kucha Night Vancouver, the City of Vancouver Ideas Slam and the Green Living Show. She taught photography students in the Himalayas on her global photography tour Bhutan: Land of the Thunder Dragon.

SOURCE Jaime Kowal