Internet Marketing after Hummingbird Depends on Unique, Engrossing Content

The backbone of online marketing hasn't changed after Google switched to Hummingbird, a strategic coup for legitimate SEO firms like Cyberset Corp.

Nov 14, 2013, 14:08 ET from Cyberset Corp.

LOS ANGELES, Nov. 14, 2013 /PRNewswire/ -- In September, Google revealed that it had switched its search algorithm about a month prior. Internet marketing agencies worried that their tactics would be rendered obsolete. Considering that many of these firms base their online marketing services around how Google analyzes and displays web content, this fear wasn't unfounded. Nonetheless, respected Los Angeles Internet marketing company, Cyberset believes that the general thrust of their methodology need not change.

The purpose of the new algorithm is to alter the way Google processes a web search, moving it away from a literal interpretation of the search and towards an interpretation that factors in the intent behind it. This means that the search engine giant prioritizes web pages that offer valuable and pertinent information, rather than content that robotically wedges in certain terms to draw in Internet browsers. Luckily for the SEO firm's clients, Cyberset's strategies won't have to do much shifting to accommodate Hummingbird; the Internet marketing agency has always prioritized legitimate, well-written content that favors a positive user experience.

As evidenced by Cyberset's past news releases, the company is transparent about the fact that "content is king" when it comes to a successful online marketing strategy. Some might wonder why Cyberset would openly discuss the backbone of its marketing strategy, considering how flush the market is with competition. The answer is two-fold.

First, Cyberset stands by the quality of the work that its content writers produce on a regular basis. The writers' output has propelled many small to medium sized businesses to the top of Google's search results. This is accomplished without sacrificing the authentic voice of Cyberset's clients, assisting curious and willing web users to find the services they're looking for.

Secondly, consistent and fascinating content might be the foundation of Cyberset's services, but foundations require solid structures. In other words, much more goes on behind the scenes at a successful agency like Cyberset than providing quality content. Background work can include research into ways to convert browsers into customers, embedding a website into the Internet's fabric through backlinks, and engaging consumers through popular social media channels.

Even services provided by Cyberset that don't seem directly tied into search engine optimization, ranging from video and email marketing to graphic and web design, often have an effect on a client's Google ranking when properly applied. This coordination, of course, is what sets the leadership at Cyberset apart from other Internet marketers.

While the basis of a solid Internet marketing plan—quality, informative, and custom content—is likely to remain static, it does depend on a flexible and talented team to sufficiently utilize it. Cyberset offers a free quote on any and all of its services; a complimentary consultation can be arranged by calling 800-601-5053 or by going to

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SOURCE Cyberset Corp.