NEW YORK, Nov. 10, 2015 /PRNewswire/ -- Internet of Things (IoT) is significantly adopted in every process of retailing such as advertising and marketing, smart kiosks, vending machines, inventory management, and customer payments. . The fact that IoT is rapidly connecting with these retailing processes is due to increasing internet ubiquity, and emergence of cloud platform. The declining cost of sensors and RFID have also significantly increased its adoption by the retailers. Along with these drivers, the market is facing certain restraints such as lack of common standards, skill gap, and security and privacy concerns. The global IoT in retail market is expected to grow from USD 14.28 billion in 2015 to USD 35.64 billion by 2020, at a Compound Annual Growth Rate (CAGR) of 20.07%. The key players in this market include IBM, Intel Corporation, Zebra Technologies, SAP, Google, Microsoft, Freescale, PTC, ARM, and Cisco.
There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, economic, social, technological, and economic factors. The dollar fluctuations are expected to not seriously affect the forecasts in the emerging regions.
The report will help the market leaders or new entrants in this market in the following ways:
1. This report segments the market into various sub-segments covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across the different end users and regions.
2. This report will help in the better understanding of the competitors and gain more insights to better one's position in business. There is a separate section on competitive landscape, which includes competitor ecosystem, mergers and acquisitions, partnerships, and agreements. Besides, there are company profiles of ten players in this market. In this section, market internals are provided that can put one ahead of the competitors.
3. The report also helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.
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