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Internet Radio Startup Makes Music Truly Democratic at Demo 2010

The Plan: Provide an Apparatus that Introduces Artists' Music to Listeners


News provided by

Immitter.com

Mar 22, 2010, 07:01 ET

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LOS ANGELES, March 22 /PRNewswire/ -- Immitter.com is enthusiastic and honored to be presenting at the 2010 DEMO Conference. DEMO has introduced both emerging startups and products of vanguard technology companies from across sectors and specialties. Immitters' specialty is music; its platform is the Internet. Immitter is the Internet Music Transmitter. Its mission is to broadcast music from aspiring artists to its intended audience -- people who value it.

Immitter operates on the premise that everyone enjoys discovering new music. Many of us are willing to venture beyond the traditional label driven model to listen to music from aspiring artists. We do not, however, have time to sort through current platforms for independent music discovery, namely the millions of profiles on Myspace music and other social networking sites. And, even more problematically we don't always know where to begin when confronted by an overwhelming number of unsigned bands to sort through.

Jermaine Kelly and Andre Nurse, cofounders of Immitter, understand  this very specific problem -- they are independent musicians endeavoring to get their music to its intended audience. They founded Immitter in response to meeting listeners who are open to discovering hidden musical gems being overlooked by the major record label model. Though those audiences are open to listening to aspiring musicians, they are not open to spending hours sorting through hundreds of music profile pages on social networking sites to discover them.

The solution is to deliver the music to the audiences. Currently, there is no Pandora like promotion engine that broadcasts music from aspiring artists. Musicians hoping to have their content heard must wait for people to stumble upon it on Myspace Music. Immitter imagined the possibility of aspiring artists being able to upload their original content onto a transmitter to be broadcasted according to specific parameters, just as Pandora does with music from labels.

For the first time, aspiring artists will have their content delivered on their behalf. This is a service that musicians will be willing to pay for because it connects their original content to its target audience, which is the first step toward making the transition from aspiring musician to professional artist. Immitter assists musicians in making that transition by helping listeners find music that is relevant to them. Music is created to be heard; Immitter is the next step in ensuring that the right people hear it.

    
    
    Contact: Jermaine Kelly
    Cell Phone: 323 679 4622
    Email: [email protected]

SOURCE Immitter.com

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