Internet Video Leader Comes to Visible Measures

BOSTON, March 21, 2011 /PRNewswire/ -- Visible Measures, the independent third-party media measurement firm for online video advertisers and publishers, today announced that Chris Harris, formerly Director of Engineering – Video Platform Team for Yahoo!, has joined the company as its Vice President of Engineering. Harris' responsibilities will include leading the world-class Visible Measures engineering team and expanding the patented Visible Measures platform to meet the company's growing business needs.

"We are experiencing massive growth and need to continue expanding our industry-leading technologies and patented platform to elevate our business," said Visible Measures founder and CEO Brian Shin. "With his years of leadership experience at Yahoo! and Maven, Chris is truly an Internet video pioneer and the perfect leader to help take our industry-leading technology, engineering team, and company to the next level. We're thrilled to have him join the team."

Harris was Director of Engineering – Video Platform Team at Yahoo! and was responsible for developing the video player experience across all Yahoo! properties as well as building and maintaining video management tools. Prior to Yahoo!, Harris was Director of Engineering at Maven Networks, an online video platform provider, where he was responsible for developing all aspects of the company's video platform. Maven Networks was acquired by Yahoo! in 2008.

Harris and his team are responsible for building and maintaining the industry-defining technologies that power the patented Visible Measures platform and Viral Reach Database™, a repository of over 375 million videos collected from over 300 video destination sites. The patented Visible Measures platform allows advertisers to measure the True Reach™ of their campaign performance, providing coverage for both paid and Earned Media across hundreds of sites and networks. The growing dataset allows Visible Measures to provide its advertiser clients competitive benchmarks for their campaigns, brand, and industry in social video. Beyond providing unprecedented visibility into social video performance for advertisers, the Visible Measures platform powers the industry-wide Ad Age Viral Video Chart, Variety Top 10 Online Film Trailers Chart, and The Motor Trend Top 10 Auto Ads Chart.

In addition to announcing that Chris Harris has joined Visible Measures, Visible Measures CEO Brian Shin will be speaking at the ARF Re:think 2011 conference today at the Marriott Marquis in New York, New York. To meet with Visible Measures at the conference, please visit the Social Media / Listening Zone, located in the Insights Zone. For more information about Chris Harris, the patented Visible Measures platform, and the company's industry-wide charts, please visit www.visiblemeasures.com or write info@visiblemeasures.com.

About Visible Measures

Visible Measures is the independent third-party media measurement firm for online video advertisers and publishers. The company's patented approach has been designed from the ground up to meet the unique challenges of measuring Internet video reach and engagement. Visible Measures provides its customers and partners with unprecedented visibility into their online video audiences and how they choose to engage with both content assets and advertising placements. Visible Measures is a member of the Interactive Advertising Bureau's (IAB) Digital Video Committee and the Advertising Research Foundation (ARF). To learn more about Visible Measures and explore its industry-wide data for viral video ads, online film trailers, automotive, and more, please visit http://www.visiblemeasures.com.

Contact:
Visible Measures
Matt Fiorentino
617-482-0222
mfiorentino@visiblemeasures.com

SOURCE Visible Measures