Intersections Inc. Releases the Most Comprehensive Child Identity Protection Service Available

CHANTILLY, Va., Oct. 17, 2011 /PRNewswire/ -- Intersections Inc. (NASDAQ: INTX), a leading provider of consumer and corporate identity risk management services that has protected more than 33 million consumers, today announced the release of its new patent pending service, kID Sure(SM) from IDENTITY GUARD®.  The most comprehensive service of its type, kID Sure(SM) is designed to combat key areas of vulnerabilities associated with a child's Personally Identifiable Information (PII) including Social Security numbers (SSN), bank account numbers and public record data.   This service will help uncover synthetic identity theft, one of the most prevalent and complex forms of identity theft used by fraudsters.  

Child identities are particularly attractive to identity thieves since children under the age of 18 cannot establish credit under their own names, their identity is clean or 'pure,' and not typically monitored by parents.  Child identity theft can go undetected for years, enabling a thief to do substantial damage – particularly when they establish a new identity using a child's SSN and another name or other pieces of information – creating a synthetic identity that is not easily traceable through traditional methods such as monitoring of credit records.  Once a child turns 18, the real problems can begin when they apply for their first credit card, student loans, or employment only to discover they possess tarnished credit histories, bad debts, and even mortgages in their name.

"Recovering from identity theft can be a tedious, painful process, and not one that young adults or their parents should have to face," said Steve Schwartz, Executive Vice President of Consumer Services for Intersections Inc.  "kID Sure(SM) is a necessary, relevant, and practical solution for parents who want to protect their child's identity and future," he added.

Priced at just $4.99 per month per child, kID Sure(SM) is available to current and new IDENTITY GUARD® customers enrolled in virtually all IDENTITY GUARD® offerings, including TOTAL PROTECTION(SM), WATCHFUL EYE®, EXTRA CAUTION®, CREDITPROTECTX3®, and CREDITPROTECT®.  kID Sure(SM) monitors thousands of data sources searching for minors' information such as SSN and bank account information, public records, and applications for new cell phones, and credit cards.  An ID RISK ASSESSMENT® also alerts parents of their child's risk of identity theft.  

Identity thieves are more sophisticated today than at any other time in history because they have more digital resources available to them like social networking, mobile devices, and the Internet, providing them with more immediate access to vast amounts of personal information that can be used to piece together personal identities.  Some consumers and children willingly provide PII to enroll in services, take advantage of  discounts, share with 'friends' in a 'secure' environment, and make purchases via the Internet. This information can easily be obtained by fraudsters who piece together these details to create a new profile.      

"We're thrilled to bring this new offering to market so that we can help children and their parents identify identity theft early on and help minimize the impacts this crime may have on their future," said Schwartz.  "Our patent pending technology provides our IDENTITY GUARD®  customers with protections that are nonexistent in the marketplace today."  

Intersections is a major advocate for consumer education for identity theft protection issues and is providing consumers with a free copy of the Identity Theft & You Guide featuring practical child protection tips and advice from the experts.  To download your free copy please visit kID Sure(SM). For more information about kID Sure(SM) please visit us at www.identityguard.com/kidsure.

About Intersections

Intersections Inc. (Nasdaq: INTX) is a leading provider of consumer and corporate identity risk management services. Intersections provides various levels of service to more than 9.6 million consumers.  Those services are offered through North America's leading financial institutions, directly to consumers under Intersections' award-winning IDENTITY GUARD® brand (http://www.identityguard.com), and through the company's exclusive partnership with ITAC, the Identity Theft Assistance Center. Since 1996, Intersections has protected the identities of more than 33 million consumers.

For advice, opinions, and the latest news on identity theft for consumers, visit http://www.IDGuardian.com. Twitter handle: IDGuardian.

SOURCE Intersections Inc.