Intimates Brand Launches First and Only D2C Store With The Most Inclusive Size Range Available Online--Offering Three Times More Sizing Than Top Retailers (Up to 6X)

After 25 years in B2B, Alexis S Intimates—an independent Black female-owned brand—sets a new industry standard with the largest size range and most extensive style selection for curvy bodies.

ATLANTA, May 1, 2025 /PRNewswire/ -- Alexis S Intimates, an independently owned brand redefining plus-size lingerie, announces the launch of its first direct-to-consumer (D2C) online store, offering the largest and most inclusive size range available online—three times more sizing than top retailers, up to 6X.

For 25 years, Alexis S Intimates has supplied major retailers with high-quality, full-support lingerie designed for curvy bodies. Now, its D2C launch fills a longstanding gap in an industry where most brands offer few stylish, well-fitting plus-size options

This launch comes at a time when 66% of U.S. women wear a D-cup or larger, yet only 47% of lingerie brands offer extended sizes—leaving millions without access to properly fitting, supportive lingerie.

"In a world where supply chain delays, rising tariffs, and fast fashion dominate, U.S. manufacturing allows us to craft garments with exceptional quality, longevity, and attention to detail—giving underrepresented curvy bodies the luxury, fit, and durability their smaller-sized peers have always had access to," says Sumiyyah Rasheed, founder and CEO of Alexis S Intimates, who started the company in 1997 in her living room with two second-hand sewing machines and a vision. Today, she leads a cutting-edge apparel company, using the same advanced robotic precision technology trusted by top global fashion manufacturers to produce high-quality, size-inclusive lingerie at scale.

While many brands rely on overseas production, where sizing inconsistencies and long lead times create challenges, Alexis S Intimates ensures precision and consistency by manufacturing entirely in the U.S.

"By investing in smart manufacturing, workforce development, and precision robotics, we've created a streamlined production process that ensures superior fit, durability, and faster turnaround times—offering an alternative to mass-market production."

Most brands stop at XL or 2X, but Alexis S Intimates offers apparel up to size 6X and bras in band sizes 36-48, and cup sizes D-N. Each bra features structured cups for lift, wider straps for comfort, and non-stretch panels for enhanced support. The debut D2C collection includes 30+ original designs across five colors, ensuring curvy women no longer have to choose between style and function.

With the global lingerie market expanding and consumer demand for well-fitting plus-size lingerie at an all-time high, Alexis S Intimates is setting a new standard for size inclusivity, high-quality craftsmanship, and accessible luxury.

The debut collection is now available exclusively at www.alexissintimates.com.

About Alexis S Intimates:

Alexis S Intimates is an independently owned, Black female-led lingerie brand redefining plus-size fashion with high-quality, expertly crafted designs that prioritize both support and style. After 25 years as a trusted B2B supplier, the brand is now D2C, offering the most inclusive size range available online—three times more sizing than top retailers, up to 6X. Founded by industry veteran and technical designer Sumiyyah A. Rasheed, who debuted her Ann Nahari plus-size fashion line at 2013 New York Fashion Week, the brand merges innovation and craftsmanship to deliver lingerie that fits beautifully and lasts. With in-house manufacturing and precision robotics, Alexis S Intimates ensures superior quality, sustainable production, and ethical U.S.-based manufacturing.

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SOURCE Alexis S Intimates