Introducing Adult Limeade®, The Latest Premium Pour-And-Serve Cocktail From Adult Beverage Co.

NEW YORK, April 26, 2012 /PRNewswire/ -- Adult Beverage Co. (ABCo) the nostalgia-inspired, innovative spirits company launched by lifelong friends and busy moms who reinvigorated the pour-and-serve category with the blockbuster Adult Chocolate Milk®, proudly announces the launch of their latest creation: Adult Limeade®.  Adult Limeade is a premium pour-and-serve cocktail and the only one in the category to feature 100% Blue Agave Reposado Tequila – which is among the best tequilas on the market, available and bottled exclusively in Mexico.  Adult Limeade offers consumers an easy and versatile option that can be enjoyed on its own over ice as a new approach to the traditional margarita or blended with other mixers to create custom favorites for Cinco de Mayo celebrations, backyard barbecues and much more. 

"Adult Limeade is the perfect balance of tart limes, sweet agave nectar and the kick of 100% Blue Agave Tequila," says Tracy Reinhardt, co-founder of Adult Beverage Company and creator of the proprietary recipe.  "We've taken the classic taste of summertime favorite limeade and turned it into an adults-only beverage that is refreshing, nostalgic and high-quality – while offering versatility to any well-stocked bar this summer and year-round."

The 40-proof Adult Limeade is made exclusively in Mexico and does not require refrigeration.  Packaged in ABCo's signature retro-chic bottle, Adult Limeade is available in 750ml and liter size options.  It retails for $19.99 and $23.99, respectively. 

"We are thrilled to launch Adult Limeade as a natural extension of our product portfolio," says Nikki Halbur, co-founder of Adult Beverage Co.  "Our goal is to have Adult Limeade take its place as a category leader and a delicious new option for consumers who have come to expect ABCo to deliver the very best pour-and-serve cocktails that allow them to Re-Taste Your Youth At 40 Proof!"

Adult Limeade is launching at a time when lime is an increasingly popular flavor among consumers, ranging from lime-flavored salt, lime marinades and tortilla chips, among other popular products. A sampling of Adult Limeade cocktail recipes include:

Adult Limeade Margarita 43

• 1 1/2 oz. Adult Limeade
• 1/2 oz. Licor 43

Mix Adult Limeade and Licor 43 with ice in a shaker. Pour into a Margarita glass. Salt rim if desired.

Adult Limeade Key Lime Pie

• 3/4 oz. Adult Limeade
• 1 1/4 oz. vanilla flavored vodka
• 2 tablespoons pineapple juice
• 2 tablespoons heavy cream
• 2 lime wedges
• Graham cracker crumbs, for rimming the glass

Pour the graham cracker crumbs in a shallow dish. Rub a lime wedge around the edge of a martini glass and roll the edge in the graham cracker crumbs. Chill the glass for 30 minutes or until ready to serve. Combine the Adult Limeade, vanilla vodka, pineapple juice, and cream in a shaker. Fill the shaker half full with ice and shake until well blended. Pour into prepared martini glass, garnish with a lime wedge and serve immediately.

About Adult Beverage Co.

Introduced in 2009, Adult Beverage Co. was founded by high school friends Tracy Reinhardt and Nikki Halbur who reconnected over Facebook when Tracy created a recipe for Adult Chocolate Milk that became an overnight sensation with friends contacting her about where to find the product.  Since then, Adult Chocolate Milk has become the signature product in Adult Beverage Co.'s portfolio.  The unconventional and creative way co-founders Tracy Reinhardt and Nikki Halbur run their company has precipitated unparalleled growth and brand recognition among the trade and consumers alike, fostering a partnership with industry leader W.J. Deutsch & Sons last summer. 

Adult Limeade offers the familiar taste, nostalgic image, convenience and premium ingredients that consumers have come to expect. For more recipe ideas and additional information, please visit www.AdultChocolateMilk.com.

PRESS CONTACT:
Justin Luedecker
Finn Partners for Adult Beverage Co.
212-715-1555
[email protected]

SOURCE Adult Beverage Co.

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