NEW YORK, March 15, 2012 /PRNewswire/ -- Founded by renowned doctors Mehmet Oz and Michael Roizen, YouBeauty.com has redefined the way we look at beauty. Taking an unprecedented scientific approach to merging beauty and health as a lifestyle, YouBeauty.com has helped almost ten million women unlock—and achieve—their individual beauty potential in just ten months.
Now, YouBeauty.com is taking "beauty that works" one step further with the introduction of its new online store, BeautySage.com. Bringing the same scientific review process to beauty and wellness products that YouBeauty applies to its quizzes and articles, BeautySage will personalize and optimize beauty care like never before.
What will it take to make the cut at BeautySage.com? Working with our amazing experts, we have defined a proprietary process that includes evaluating both the science and art of beauty products. Stay tuned, because just as YouBeauty.com is different from any other beauty site, BeautySage.com will be different from any other beauty and wellness store for women.
At BeautySage.com, we sell only those beauty and wellness products that truly work. This means that each product has passed a rigorous analysis led by our team of experts, including leading cosmetic chemist Ni'kita Wilson, ensuring that:
Every product does what it says
- If it has a scientific claim, BeautySage makes sure it's legitimate.
- If it claims to be organic or natural, it's on the brand to prove it.
- If there's potential risk associated with an ingredient, we let you know.
We -- editors, experts -- have tried and tested it
- We liked the experience.
- We saw the results.
- We would recommend it to our friends.
Then we will go one step further. We will engage select YouBeauty visitors based on their YouQ™ to serve as product testers and evaluate these products and share what they think as well.
Just like YouBeauty, BeautySage emphasizes a holistic view of beauty as a healthy lifestyle. That means we will educate clients on what "active ingredients" do and what "label claims" mean and, uniquely, how wellness products affect beauty in real and scientifically validated ways. We will tell you what sleep products make your hair less frizzy and your skin have fewer wrinkles. We will even tell you how to make ice cream that is good for you (and what to buy to make it).
BeautySage.com – It's about beauty that works, beauty that works for women like you, and beauty that works for you. And most importantly, it's about products that you tell your friends about. Why? Because you really know it works when a friend tells you it does.
Register now at BeautySage.com, and be among the first to know all the details and when the site is launching.
For more information on BeautySage or any of the brands we sell, please contact:
MELISSA PALMIERI/LINDSAY COHN
TRACTENBERG & CO./212.929.7979