New line of irresistible cat treats provides targeted health benefits

Aug 13, 2012, 13:30 ET from The GREENIES Brand

NASHVILLE, Tenn., Aug. 13, 2012 /PRNewswire/ -- The GREENIES® Brand, makers of #1 veterinary-recommended FELINE GREENIES® Dental Treats1, is introducing a new line of delicious treats for cats that provide targeted health benefits. FELINE GREENIES® SMARTBITES™ Treats, including Hairball Control, Digestive Care and Healthy Skin & Fur formulas, are being introduced at pet specialty stores in the United States and Canada.



FELINE GREENIES® SMARTBITES™ Treats feature a dual-textured crunchy outside and creamy inside that cats find irresistible. The health-specific formulas are offered in naturally flavored salmon, chicken and tuna; they are less than two calories per piece and are nutritionally complete and balanced.2

"New FELINE GREENIES® SMARTBITES™ Treats give cat pet parents who are proactive about their cats' health an enjoyable way to provide care," said Tim Blankenbaker, senior brand manager for The GREENIES® Brand.

FELINE GREENIES® SMARTBITES™ Treats feature a variety of naturally derived ingredients that have been researched and developed to deliver a specific benefit. FIBERBLEND™ formula, found in the Hairball Control formula, is a combination of plant-based fibers that help to minimize hairball formation and promote healthy digestion. Coconut meal, found in the Digestive Care formula, is a source of natural fiber, which helps to sustain healthy digestion by supporting good bacteria in the digestive tract. The fish oils and the whole ground flaxseed in the Healthy Skin & Fur formula provide a naturally rich source of omega-3 fatty acids that help nourish skin and maintain healthy fur.

"Some pet parents pick very healthy meals for their cats," continued Blankenbaker, "but when it comes to giving treats, many don't seek out treats that provide health benefits. FELINE GREENIES® SMARTBITES™ Treats are a unique solution—you can treat your cat and help keep them healthy at the same time."

About The Nutro Company
The Nutro Company is a leading manufacturer of natural3 pet food products sold exclusively at pet specialty stores. The company has been making "The World's Best Pet Food" for more than 80 years and is dedicated to quality, excellence and innovation in dog and cat nutrition, offering healthful formulas for every pet's life stage, activity level and size. The Nutro Company's family of brands includes MAX®, NATURAL CHOICE® and ULTRA™ pet food brands in addition to the GREENIES® brands, which include the #1 Vet-Recommended Pet Specialty Dental Chews1, PILL POCKETS® Treats and JointCare Treats. For more information, please visit and

1Among U.S. veterinarians that recommend Dental Chews/Treats for at-home oral care.
2For adult cat maintenance.
3Naturally fortified with added vitamins, minerals and other trace nutrients.

®/™ Trademarks © The Nutro Company 2012.