INTRODUCING GET'EMS!™ FROM GERBER®: A NEW SNACK LINE MADE FOR KIDS THAT WILL GET 'EM TO EXPLORE THE FUN WORLD OF NUTRITION

Crafted with wholesome ingredients like quinoa, carrots and kale along with essential nutrients, Get'ems! makes snack time both fun and flavorful

ARLINGTON, Va., Feb. 19, 2025 /PRNewswire/ -- Parents make a million decisions a day. Many revolve around what food to serve and often lead to a battle at the snack drawer. Introducing Get'ems!™ from Gerber®: a new snack line for kids created with wholesome ingredients delivering on both nutrition and flavor, designed to satisfy both parents and kids with no snack time showdowns. From cookies to crackers and puffs, Get'ems! are made with real fruits, vegetables, or whole grains in every bite.

With nearly two-thirds of parents looking to improve their child's diets with more wholesome products*, Get'ems! were developed to provide nutritional benefits without compromising on flavor. Each snack variety features fun, interactive shapes and characters on packaging, like a butternut squash astronaut and a red apple seahorse, to aid kids' discovery in eating and make snack time something parents and kids can both feel good about.

"At Get'ems!, we're all about making snack time a moment of discovery for kids while delivering high-quality ingredients parents can feel good about, all with tasty options," said Jared Morgan, Brand Manager for Get'ems! "With playful formats like Ocean World Cookies, Space Crackers, and Roundos Puff Snack, our goal is to empower kids to take charge of their own snacking choices, while giving parents the confidence that every option is crafted with the essential nutrients that help in the development of growing kids." 

Get'ems! offers a variety of delicious snacks that are free from synthetic coloring and high fructose corn syrup. The portfolio includes:

• Get'ems! Ocean World Cookies: These cookies are made with iron and essential vitamin E and come in fun shapes like seashells and seahorses. Available in two flavor varieties: Kale, Apple & Blueberry and Pumpkin, Apple & Cinnamon.
• Get'ems! Space Crackers: Blast off into flavor with new Space Crackers —a crunchy treat that fuels little explorers with 40% of their daily iron and essential nutrient Vitamin E to support brain development. For a cosmic snacking adventure, these crackers are shaped like the sun, a rocket, and Earth, and come in three out-of-this-world flavors: Maple, Pizza, and Parmesan.
• Get'ems! Roundos Puff Snack: Made with whole grain quinoa, Roundos Puff Snack are made with calcium to support strong bones and come in four irresistible flavors: Barbeque, Pizza, Apple Cinnamon and Carrot Ranch.

Get'ems! snack varieties, which are great for snack time all week with its multi-serving format, are now available at Walmart and on Amazon. Get'ems! will expand to Target and other retailers across the U.S. starting in March and throughout 2025.

Get'ems! Ocean World Cookies are available with an MSRP of $3.48 for a 5oz bag (price may vary by retailer). Space Crackers are available with an MSRP of $3.48 for a 5oz bag (price may vary by retailer). Roundos Puff Snack are available with an MSRP of $3.48 for a 2.25oz bag (price may vary by retailer).

Visit www.getems.com to learn more and follow @getems on Instagram to uncover the world on nutrition for kids 3+.

About Get'ems! from Gerber
Created in 2025, Get'ems! from Gerber delivers wholesome snacks designed with nutrition, flavor and fun in mind, to delight kids and give parents peace of mind. Developed by the early child development experts at Gerber, Get'ems are carefully crafted with real fruits, vegetables, or whole grains and no synthetic flavors or high fructose corn syrup to exceed quality standards. Get'ems! help kids discover a fun world of nutrition while making snack time fun and engaging. Get'ems! can be found at retailers nationwide. To learn more about Get'ems!, please visit www.getems.com or follow @getems on Instagram.

SOURCE Get'ems!™ from Gerber®