Introducing Gryphon: Quality Bedding For A Happier Sleep Experience

NEW YORK, Oct. 22, 2018 /PRNewswire/ -- Gryphon Home, creator of stylish and comfortable bedding designed to optimize your sleep experience, celebrates its launch into the buzzing ecommerce scene today. Providing exceptional bedding direct to consumers in a few simple clicks, Gryphon products are expertly crafted with the highest quality fabrics to fit individual styles of sleep, design and comfort—all backed by the 200-year-old heritage of its parent company, WestPoint Home.

Gryphon was created to close the gap between high quality products, value and accessibility – while keeping the comfort, style and happiness of consumers at the forefront. This process is matched with the simplicity and ease of choosing the right fabric to meet personal preferences by offering an at-home trial kit and satisfaction guarantee for any purchase. If consumers choose to test-drive their Gryphon experience, a kit packed with three pillowcases – one in each of the three fabric qualities – is shipped for just one dollar, no strings attached. In doing so, Gryphon hopes to proficiently guide consumers to their sleep-proven, personally tested preference in no time. The product offerings come in five cool-tone colors: white, light gray, sky blue, charcoal gray and navy blue—each in three signature styles made with the world's finest cotton. 

• Luxury Suite: An elegant, smooth and polished Supima Cotton fabric offering unparalleled craftsmanship and softness for a luxury hotel inspired sheen, and dressy look.
• Comfort Washed: For those who prefer casual comfort, this Supima cotton bedding is pre-washed for ultimate softness, has great breathability and is super lightweight.
• Easy Living: Ideal for sleepers who also favor convenience, this soft Supima Cotton-rich sheet provides everyday ease with a hint of sheen.

"At Gryphon, we passionately believe that sleep is personal and that everyone deserves their best night sleep, every night," said Jonathan Witmer, President & Chief Executive Officer of WestPoint Home. "This thinking, coupled with our rich history and unsurpassed expertise in the space, allow us to launch this brand and restore integrity, transparency and authenticity into the bedding category with the effortlessness of an online experience. Consumers crave convenience and quality, and we believe that our brand will deliver on both while happily exceeding expectations—we want your bedding to feel like it was customized just for you, your personal happy place. Make your bed—your way—with Gryphon."

Gryphon passes on the value to the consumer by owning and operating its factories and eliminating the middle man, allowing for 100 percent visibility into product production from start to finish for optimal quality assurance. All products are crafted with ethical and environmentally-friendly practices and evaluated regularly, further elevating Gryphon's commitment to providing premium products through and through.

Gryphon's product portfolio of sheets, shams and duvets are now available online at Gryphonhome.com. For more information or to join in on the happier bed conversation, check out the brand's website, Facebook or Instagram @Gryphonhome #makeyourhappy.

About Gryphon
Built on the foundation of WestPoint Home, with over 200 years of heritage, Gryphon launched in October 2018 committed to delivering exceptional quality, comfort and stylish products. Through an easy-to-navigate site assisting consumers in identifying their personal fabric preference by both style and comfort, Gryphon's sheet sets, duvet covers and shams offer the highest-quality fabrics made with American-grown Supima cotton. Expertly designed and produced direct-to-consumers, Gryphon products are free of harmful chemicals, so you can rest assured they're safe for your family and our planet. For more information, please visit www.gryphonhome.com.

SOURCE Gryphon

Related Links

http://www.gryphonhome.com