Introducing Jumex Hard Nectar® with Tequila: The Next Chapter for the Jumex Hard® Franchise

New 10% ABV hard nectar combining real fruit and reposado tequila sourced from Jalisco, Mexico in a portable, resealable 16 Fl. Oz. Tetra Paks®.

STAMFORD, Conn., Nov. 10, 2026 /PRNewswire/ -- Grupo Jumex® and AriZona Beverages Company announce the launch of Jumex Hard Nectar® with Tequila, the next evolution of the Jumex Hard® franchise.

Building on the successful 2024 launch of Jumex Hard®, this premium line extension made with reposado tequila, represents the latest milestone in the strategic partnership between Grupo Jumex and AriZona Beverages, combining Jumex's 65 years of expertise in fruit beverages with AriZona's extensive experience bringing innovative beverage brands to consumers across the United States. Jumex Hard Nectar® with Tequila will begin rolling out in select markets this fall, with distribution progressively expanding across California, Nevada, Arizona, Colorado, Texas, New York, and Florida, laying the foundation for a strategic nationwide rollout.

Crafted with authentic reposado tequila from Los Altos de Jalisco, Mexico, and a proprietary nectar blend, Jumex Hard Nectar with Tequila features 10% ABV in three initial flavors: Mango, Strawberry, and Watermelon. Packaged in 16 fl. oz. resealable Tetra Paks, these single-serve ready-to-drink (RTD) deliver premium convenience with a portable design, while utilizing recyclable materials.

"Today's consumers are looking for ready-to-drink beverages with more flavor, more authenticity, and more character," said Salvi Folch, Chief Executive Officer of Jumex. "Jumex Hard Nectar with Tequila is a natural next step for the Jumex Hard franchise. It brings together our fruit expertise, our Mexican heritage, and authentic reposado tequila to create a premium adult beverage experience that feels both familiar and new."

"This is exactly the kind of innovation we are known for: authentic ingredients, bold flavor, and an offering that feels different from everything else on the shelf," said Abid Rizvi, CEO of AriZona Beverages. "Jumex Hard Nectar with Tequila brings together Jumex's fruit expertise and AriZona's experience building beverage brands in the U.S. to create a premium RTD that is convenient and made for modern drinking occasions."

For more information about Jumex Hard Nectar® with Tequila and its availability, please visit jumexhard.com.

About Grupo Jumex
Founded in 1961, Jumex is a leading Mexican food and beverage company recognized for its iconic "little blue can" and broad portfolio of fruit nectars, juices, and innovative beverages. From its roots as a family-founded Mexican enterprise, Jumex has grown into an international brand with operations in Mexico, the United States, and markets around the world. With the continued expansion of Jumex in the U.S., the company is evolving through new product development, category innovation, and its mission to share its flavor expertise with the world. For more information, visit jumexus.com.

About AriZona Beverages
Born out of Brooklyn, N.Y. in 1992, AriZona® Beverages is a family-owned and operated American company committed to delivering top-quality beverages in uniquely designed packaging that remain accessible and affordable. As the makers of America's #1 ready-to-drink iced tea, AriZona has built a devoted fan base with its iconic $0.99 Big Cans and no-frills approach to the market. The brand thrives on authenticity and leading trends without relying on focus groups or flashy advertising. With a fierce social media following and commitment to keeping it real, AriZona continues to set the standard in the beverage industry.

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SOURCE Grupo Jumex