Introducing JUST 10 LBS, by Brad Lamm Coming to a City Near You!

NEW YORK, Jan. 7, 2011 /PRNewswire/ -- In Just 10 LBS, intervention specialist Brad Lamm brings a fresh eye to weight loss, focusing not on the what of eating, but on the how? and why? and when!  As a companion piece to The Dr. Oz Show's major, year-long initiative to change the health of America, this book discards the notion of overhauling life with the dream of being thin and challenges the reader to focus on starting by losing just 10 pounds.

Brad can be found on the "Intervening on America's Fattest Cities to Live Lighter" book tour starting January 10, 2011 in Corpus Christi, TX which is #1 on the list of America's fattest cities.  Scott Lamm, brother of Brad and follower of the JUST 10 plan, lost nearly 100 pounds and will be along for the tour to talk about his experience. 

• 1/10 – Corpus Christi, TX
• 1/11 – San Antonio, TX
• 1/12 – Houston, TX
• 1/13 – Dallas / Ft. Worth, TX
• 1/14 – El Paso, TX
• 1/18 – Phoenix, AZ
• 1/19 – Las Vegas, NV
• 1/20 – San Diego, CA
• 1/24 – Los Angeles, CA
• 1/25 – Fresno, CA
• 1/26 – San Francisco, CA
• 1/27 – Sacramento, CA
• 2/1 – Eugene, OR (Brad's Hometown)
• 2/2 – Portland, OR
• 2/3 – Seattle, WA
• 2/8 – Chicago, IL
• 2/9 – Indianapolis, IN
• 2/10 – Detroit, MI
• 2/11 – Cleveland, OH
• 2/16 – Boston, MA
• 2/17 – Washington, DC
• 2/18 – Charlotte, NC
• 2/22 – Atlanta, GA
• 2/23 – Birmingham, AL
• 2/24 – Memphis, TN

ABOUT BRAD LAMM:

Brad Lamm, Board-Registered Interventionist, is the Founder of the Change Institute, helping people live better, lighter, longer lives through weight loss programs.  Brad is an author, educator and lecturer best known for helping people make life-enhancing changes.  He appears regularly on The Dr. Oz Show and is an Expert Contributor to DoctorOz.com.

Tara Lowenberg, Carly Abel or Kim Reynolds at TLCommunications, 212.375.8660

SOURCE Brad Lamm