Introducing Maidenform's Charmed®: Pretty, Glam, Special

NEW YORK, Sept. 22 /PRNewswire/ -- Maidenform, the master of bra innovation since 1929, introduces a new line of intimates for young ladies who have outgrown the girls' department but aren't quite ready to settle for the usual black and nude. The exciting new collection of bras and panties is specially designed for young ladies who are stylish and love to feel glamorous but still appreciate a perfect-fitting bra.

(Photo:  http://photos.prnewswire.com/prnh/20100922/NY69147 )

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100922/NY69147 )

The collection is full of fun details and fresh new styles. From removable halter straps to lace overlays and sleek racerbacks, Charmed has something for every girl and her every ensemble. In addition to soft neutrals like Champagne and Petal Pink, the collection also has great bold colors like Sea? I Told You and Shocking Pink alongside fun prints like White Wonderland and Champagne Divinity.

Based on Maidenform's classic One Fabulous Fit soft-foam cup technology, the Charmed collection delivers the utmost comfort and fit in each and every style.

"Maidenform's Charmed is designed for young women everywhere who love pretty things, love feeling glam and love something special," says Eunice Byun, Vice President of Business Development at Maidenform. "Whether it is ultimate convertibility under their favorite slinky tees or super flat lace for no visible panty lines, our collection of bras and panties work with every girl's wardrobe so that she looks and feels her best."

The collection consists of five everyday, wearable and fashionable bra styles including a T-shirt bra, a push-up racer-back, a convertible bandeau, a push-up with a removable halter and a lace bandeau. All styles feature coordinating microfiber and cotton panties in silhouettes including hipsters, boyshorts and thongs.

Maidenform's Charmed collection is available on www.maidenform.com and at retail locations nationwide with bras at a suggested retail price of $24.00 and corresponding panties selling at 5 for $25.00 or $7.00 each. As with all Maidenform® bras, this collection is guaranteed to deliver innovative technology, everyday comfort and fabulous fit.

Collection details:

One Fab Fit Bra

Available in sizes 32-36 A-D and 38 B-D in White, Violet Mist, Black, Lace Ombre, and Lace Hollywood.

Push-Up Racerback Bra

Available in sizes 32-36 A-D and 38 B-D in White w/ Pin Dot, Champagne w/Python, Black w/Python or Blackberry w/Pin Dot.

One Fab Fit Convertible Bandeau

Available in sizes 32-36 A-C, 38 B-C, and 32-34D in Petal Pink w/Champagne, Black w/Violet Mist.

Pushup with Removable Halter

Available in sizes 32-36 A-C, and 38 B-C in Electric Blue w/Pin dot and Violet Mist w/Python.

Lace Bandeau

Available in sizes 32-36 A-D, and 38 B-C in Petal Pink and Black.

About Maidenform Brands, Inc.

Maidenform Brands, Inc. is a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. Maidenform designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shapewear. During its 88-year history, Maidenform has built strong equity for its brands and established a solid growth platform through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women. Maidenform sells its products under some of the most recognized brands in the intimate apparel industry, including Maidenform®, Flexees®, Lilyette®, Control It!®, Luleh®, Sweet Nothings®, Rendezvous®, Subtract®, Bodymates®, Self Expressions® and Inspiration®. Maidenform products are currently distributed in approximately 60 countries and territories outside the United States.

SOURCE Maidenform Brands, Inc.