Introducing Moon Mountain Vodka: Crafted. Not Made.

NEW YORK, Nov. 16, 2010 /PRNewswire/ -- The best things in life are crafted, not made. Moon Mountain Vodka is the liquid embodiment of that belief. The new, artisanally crafted, USDA Certified Organic vodka is produced in the Midwest and made from only organic ingredients. Moon Mountain Vodka is triple distilled in small batches ensuring a unique character and superior quality.

The story of Moon Mountain Vodka began when its Master Distiller, Gerry Webb, visited the Moon Mountain Vineyard in Sonoma County. After experiencing the vineyard's all organic, artisanally-crafted wines, Webb began a quest to develop something no other distiller had done before: a vodka that mimics the craftsmanship and attention to detail of the specialty winemaking process.

From farm to bottle, Moon Mountain Vodka is made using all organic ingredients grown in Minnesota and Indiana. These grains are locally sourced, harvested and mashed to ensure that only the best corn is used in the fermentation process. Webb specially designed every step of distilling the vodka at a Midwest distillery using a small batch copper pot still. The final product is bottled in Lawrenceburg, Indiana.

The Moon Mountain Vodka bottle is a visual tribute to the heritage and artisanal personality behind the spirit's origin. A copper cap reflects the importance of the vodka's copper pot still origins. The bottle's unique shape pays homage to the winemaking process and invites spirit connoisseurs to enjoy the quality of Moon Mountain as they would a fine wine.

"My inspiration for Moon Mountain Vodka came from the artistry involved in producing excellent wine. By utilizing that art form, I developed a vodka with notes, smoothness and character that I believe spirits enthusiast and fine palates alike will enjoy," said Gerry Webb, master distiller of Moon Mountain Vodka.  "I am truly privileged to bottle a vodka embodying the same craftsmanship. Of course, I ask that everyone enjoys responsibly."

Moon Mountain Vodka is available nationwide and is made in America. Moon Mountain Vodka has a suggested retail price of $19.99 and is available in liquor stores nationwide. For additional information, please visit www.MoonMountainvodka.com.

About Moon Mountain Vodka®

Moon Mountain® Vodka is an USDA Certified Organic vodka rooted in artisanal craftsmanship. Made in the United States, Moon Mountain Vodka offers remarkable smoothness and unique character resulting from the copper pot still distillation of the finest Midwest corn. Reflecting the thoughtfulness and artistry involved in every bottle, Master Distiller Gerry Webb directs each aspect of Moon Mountain Vodka's production. For more information, visit www.MoonMountainVodka.com or visit our Fan page on Facebook at www.Facebook.com/MoonMountainVodka.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

Please Drink Responsibly.

MOON MOUNTAIN Vodka. 100% Grain Neutral Spirits. 40% Alc/Vol.

©2010 Moon Mountain Distilling Co., Norwalk, CT.

SOURCE Moon Mountain Vodka