Introducing Rachel Bloom: The Startup Redefining Anti-Theft Handbag Security

DTC startup Rachel Bloom is upending the accessories industry with its groundbreaking anti-theft bag collection, featuring biometric locks, GPS tracking, and advanced in-app security features.

NEW YORK, Oct. 1, 2025 /PRNewswire/ -- Today, DTC start-up Rachel Bloom has launched its debut collection of industry-first anti-theft handbags, available exclusively at RachelBloom.com. By fusing sleek design with proprietary security technology, Rachel Bloom is redefining what a modern handbag can be. Each piece gives wearers the freedom of security – ensuring they never have to choose between safety and style ever again.

The designs were inspired by Rachel Bloom's own experience of having her bag, phone, and wallet stolen while out with friends. Joining the millions impacted by personal theft, pickpocketing, and bag snatchings each year, Bloom recognized the urgent need for smarter safety solutions. So she set out to create a brand with a bold mission – to redefine the modern handbag by delivering sophisticated style without compromising security. In its beta phase alone, the brand received over 10,000 waitlist signups and inquiries, proving that it delivers a real solution people have been waiting for.

 "Whether on a night out in their city or traveling the world, every person deserves to feel safe without sacrificing their personal style," said founder Rachel Bloom. "We're not just launching another bag – we're launching a revolution in personal security. We want every person to feel empowered, protected, and in control, wherever life takes them."

At the center of Rachel Bloom's debut collection is a suite of groundbreaking proprietary smart security features, controlled seamlessly through the Rachel Bloom mobile app. The brand's core innovation is biometric fingerprint access, which ensures only the bag's owner can unlock it – putting them in full control of their belongings. Additional features include GPS tracking and distance-triggered alarms, accessible via the Rachel Bloom app, that will sound if the bag goes out of range from the wearer, and ultimately deter a potential theft situation. All encased in cut-resistant layers, slash-resistant linings, and optional puncture-proof zippers, each piece offers unprecedented levels of security, setting a new standard for the handbag industry. 

The brand's collection offers a versatile range of handbag silhouettes, including totes, crossbodies, backpacks, and belt bags, thoughtfully crafted from full-grain pebbled leather. Available in classic black and tan colorways, each piece is designed to suit any occasion. To explore the collection, learn more about Rachel Bloom's proprietary technology, and shop the styles, please visit RachelBloom.com.

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About Rachel Bloom
Rachel Bloom is a DTC fashion brand reimagining what bags can be. With patented anti-theft technology built into stylish silhouettes, Rachel Bloom products blend design, security, and freedom of movement. Inspired by founder Rachel Bloom's experience with the theft of her belongings, every detail and tech feature is thoughtfully designed to deliver style without compromising security, so wearers can travel lighter, feel safer, and look sharper, whether navigating airports, subways, or city streets.

SOURCE Rachel Bloom