Introducing SirData the Premiere Third-Party Data Collecting Self-Service Platform

PARIS, June 18, 2013 /PRNewswire/ --

Data technology startup Sirdata launches a fully automated, third party data collection and profiling technology platform that provides innovative solutions for Web publishers and advertisers.

Sirdata enables publishers and advertisers to increase their income by taking advantage of Web users' digital imprints including behaviors, interests and habits. Sirdata's third-party data collecting self-service platform lets Web publishers easily monetize their traffic, and Web advertisers provide targeted and relevant advertisements to Web users. The current technology platform, which launched in December 2012 after three years of extensive research and development, processes data in five countries.

Benoit, the founder and CTO of Sirdata, says, "Our technology uses advanced algorithms, allowing us to create detailed profiles for our advertising partners that identify Web users' intentions, behaviors and main interests. The behavioral data we provide ensures advertisers can precisely target new customer's with an engaging, relevant ad."

The business need for a service like this is clear considering the rapid growth of publishers with mid-range monthly unique visitors on the Web. Large Websites are already being addressed; however there is a huge opportunity to capitalize on mid-range publishers that attract 10,000 through 100,000 monthly unique visitors.

With almost one year in existence, Sirdata has seen exponential growth. Currently Sirdata collects data from close to four million unique visitors per day, while 20,000 publishers use our tags. Our segment base contains 350 categories excluding private segments. With these sorts of statistics, Sirdata has become one of the leading fully automated, third party data aggregators.

SOURCE Sirdata