Introducing Stressfree Recipes

PHOENIX, March 12, 2013 /PRNewswire/ -- Thanks to an innovative online platform called Stressfree Recipes, eating well just got easier to do. Created by a team of doctors, Stressfree Recipes takes the hassle, frustration and guesswork out of planning healthy, nutritious meals.

Stressfree Recipes is the brainchild of Dr. Candice Wood, a board-certified OB/GYN, who conceived the idea for the web-based app in the middle of the night while feeding her newborn daughter in 2010.

"I realized life was too short to stress about what to eat," said Wood, reflecting on her moment of inspiration. "From counting calories to worrying about food allergies and other dietary needs, I knew there had to be a way that I could leverage my knowledge of health and medicine to create a tool that would plan and organize meals for my busy family."

More than two years later, Stressfree Recipes is doing just that: using technology to free families and individuals from the daily stress of meal planning.

The Science: Taste Profile

Built by a team of doctors, Stressfree Recipes uses evidence-based medical knowledge as the foundation for the meal-planning service. Users discover their unique Taste Profile by answering a series of questions about dietary restrictions, food allergies, lifestyle, flavor preferences and health goals. Defining their Taste Profile ensures that users' doctor-approved meal plans are tailored to their specific health and lifestyle needs.

The Technology: Recipe Genius™

In development for nearly two years, the Recipe Genius™ is proprietary technology that creates perfectly balanced daily menus for breakfast, lunch and dinner. The Recipe Genius™ builds a customized meal plan based on the user's unique Taste Profile. What's more, the Recipe Genius™ counts calories, creating each meal plan according to the user's daily caloric and nutrient requirements. The Recipe Genius™ safeguards users, allowing them to rest easy knowing they're eating delicious, doctor-approved meal plans customized just for them.

The Recipe Genius™ gets smarter and more personalized over time as its interaction with the user matures. Users are encouraged to offer feedback for each recipe via a "Yum" button, which is tracked by the Recipe Genius™. After only 30 days of recipe feedback, the Recipe Genius™ has sufficient data about a user's preferences to greatly increase its level of customization. Users can expect an even more optimized experience as the Recipe Genius™ learns which types of foods and flavors a user prefers.

The Recipes: Rx Database

Each one of the more than 2,000 recipes in the Stressfree Recipes Rx Database was hand picked by a team of doctors. Users are encouraged to add their own recipes to the online recipe box, and such recipes can be incorporated into their meal plans. User-added recipes can be marked private or shared with the public. Publicly shared recipes will be added to the Rx Database only upon approval by the Stressfree Recipes team, guaranteeing that each recipe is truly doctor-approved.

The Stressfree Recipes platform also allows users to create shopping lists, search for recipes, digitize and add personal recipes to their recipe box, and find nutrition information for each recipe. Stressfree Recipes is available to users for a monthly subscription fee. Stop stressing and start cooking today at http://stressfreerecipes.com.

About Stressfree Recipes

Stressfree Recipes is an online subscription-based meal planning service designed to take the stress out of healthy meal planning. Created by a team of doctors, Stressfree Recipes uses proprietary Recipe Genius™ technology that designs perfectly balanced, healthy menus based on each user's unique Taste Profile. The Recipe Genius™ plans a month's worth of meals tailored to user dietary restrictions, food allergies, lifestyle and health goals. The Stressfree Recipes platform also allows users to create shopping lists, search for recipes, digitize and add personal recipes to their Recipe Box, and find nutrition information for any meal. For more information, visit http://StressfreeRecipes.com.

Media Contacts:
Elle Shelley, Pinball Digital
[email protected] or 602-803-9590
-or-
Susan Marie, Pinball Digital
[email protected] or 602-326-0113

SOURCE Stressfree Recipes