introducing the NEW essie gel couture™ gala collection

with VIP-status long wear polishes

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Jul 24, 2017, 08:51 ET

NEW YORK, July 24, 2017 /PRNewswire/ -- Welcome to the gala of the century! Celebrating the first anniversary since the launch of gel couture^TM, essie is adding twelve fabulous new shades to their collection of long wear polishes as part of the NEW essie gel couture ^TM gala collection. From a daring crimson to a saturated gold, the bold nail colors in essie gel couture ^TM gala collection will ensure you land on all the best dressed lists.

Inspired by the world's hottest black tie event, these long wear polishes provide exquisite shine and the look of professional, gel nails. Featuring an array of bold nail colors, nails are left with up to 14-days of no chip wear. essie gel couture^TM gala collection is part of a seamless 2-step system that's perfect for both at-home and salon use. No soaking needed, the long wear polishes are easy to remove as well, coming off just like regular polish. Choose from the range of bold nail colors within the essie gel couture^TM gala collection and in just two easy steps unveil luxurious nails that place you at the top of VIP status.

step 1: select your favorite hue from the NEW essie gel couture^TM gala collection; the 12 bold nail colors lay down rich, streak-free color for a perfectly tailored fit. Repeat with a second coat.

step 2: for the ultimate in long wear polishes, finish with essie's NEW cutting-edge, gel couture platinum grade finish top coat. This quick-drying top coat infuses pro-platinum technology into gel couture's signature high-shine formula to protect against chipping and provide up to 14 days of wear.

wearing hue? - a creamy delicate white with a slight blush of champagne shimmer (shimmer)
pr stunt - a creamy lavender pink shimmering with gold (shimmer)
inside scoop - a sheer tea rose pink with a slight blue undertone (sheer)
last night's look - rich and bright salmon pink (crème)
sizzling hot - an opaque saturated hibiscus red with a pink undertone (crème)
style stunner - a bright orange with an underlying red (crème)
living legend - a rich risk-taking crimson (crème)
v.i.please - a deep, berry violet hinted with red (crème)
beau-tie - a rich, black amethyst (crème)
front page worthy - dark royal blue with a pearl overcast, the perfect bold nail color (pearl)
star studded - rich pearlescent golden honey (pearl)
fashion faceoff - light, smoky gray with a soft pearl (pearl)

essie's NEW gel couturegala collection and gel couture platinum grade finish top coat retail at $11.50 per bottle. Both are currently available at essie.com, fine salons and beauty destinations nationwide.

about essie nail polish
the USA's nail salon expert since 1981, essie aims to inspire a love for the manicure experience with a wit and style that touches the hearts of women everywhere. essie is the go-to nail brand for beauty professionals, industry insiders, celebrities and fashion icons around the world. as the color authority, essie is center stage on runways around the world, offering highly-anticipated color collections that drive trends season after season. the salon-quality formula and catchy, whimsical names has led to the creation of more than 1,000 shades. essie is a leader in nail luxury, committed to high-quality standards with an award-winning line of polishes and nail care products for every woman and salon professional. Since its introduction by Essie Weingarten, essie has delighted the color-obsessed with a love shared all over the world.

about essie gel couture TM
essie gel couture gala collection is a new addition to the gel couture line, which debuted in 2016. this twist on a classic is inspired by the fashion masterpieces of the finest maisons de couture, offering a rare 'glimpse' into the world of quality craftsmanship and artistry. essie gel couture provides up to 14 days of wear in an easy 2-step system. apply color and platinum-grade finish top coat to nails for impeccable gel-like shine. no lamp needed, with easy removal. gel couture is a luxurious offering from the essie brand, which also continues to bring fashion-forward seasonal enamel collections and nail products in the iconic essie bottle.

SOURCE essie nail polish