Introducing the Yandy.com BitEmojis, the World's First Cyber Lingerie Models Just in Time for Cyber Monday

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Nov 27, 2015, 10:26 ET

PHOENIX, Nov. 27, 2015 /PRNewswire/ -- Yandy.com, one of the country's largest lingerie and costume ecommerce companies, has announced the release of its Yandy BitEmojis, the digital world's first ever Cyber Lingerie Models. Just in time for Cyber Monday, Yandy has partnered with world-class digital illustrators to create the emojis which each model one of the websites best-selling lingerie products.

"Truthfully, our customers have grown tired of all the bickering over the sizes and shapes of lingerie models," said Yandy.com Founder and CEO Chad Horstman. "We realized that Cyber Monday is the perfect opportunity to unveil our new Yandy BitEmojis, which put some fun back into lingerie modeling while also resonating directly with our customers, who not only shop with their smart phones but mostly communicate through their preferred language of texts and emojis." Specifically, the website expects roughly 70% of web traffic to come from mobile devices this holiday season.

Based on existing photography of Yandy's top lingerie sellers, the Yandy BitEmojis were specifically selected and designed based on customer feedback of which illustrations would sell best. "A/B testing specific models and photography has always been a foundation of our business, but testing illustrative emojis was certainly a first," said Horstman. "When we saw the responses of our customers, we couldn't believe it and recognized that cyber lingerie models in emoji form were a cutting-edge way to connect with our target demographic."

Famous amongst intimate apparel shoppers for its unrivaled Black Friday and Cyber Monday promotions, Yandy has again released deals that are likely to leave its loyal customers floored. On Black Friday, shoppers can enjoy promotions including:

$9.95 bra and panty sets
Seamless dresses starting at $5.95
$15.95, $13.95, $11.95 and $9.95 lingerie deals
10% off Christmas Lingerie

And on Cyber Monday, the deals grow even more plentiful including:

$4 bras
$2 and $3 panties
$9.95 lingerie costumes
$3.95 bodystockings
$3 hosiery
$4.95 and $5.95 lingerie deals
10% off Santa costumes
$1.95 eyelashes
60% off dancewear
$14.95 swimwear sets
60% off cover ups

Since launching in 2005, Yandy has emerged as one of the preeminent online retailers of lingerie and sexy costumes, with over 30,000 affordably priced products stocked in the company's Phoenix warehouse.

About Yandy.com
Yandy.com is one of the world's largest online retailers of women's lingerie, costumes, swimwear, rave wear, and hosiery. Founded in 2005, Yandy carries more than 30,000 affordably priced products that are always in stock and typically available for same-day shipping. Designated as a Google Trusted Store, Yandy has a first-class dedicated customer service team and is committed to ensuring that every customer receives a safe and secure online shopping experience. Yandy takes pride in selling items for every shape and size. At Yandy, every customer can #BeSexy.

Contact:
Alison Brod Public Relations
Attn: Amanda Zerbib
Phone: (212) 230-1800
Email: [email protected]

SOURCE Yandy.com