Introducing Vine.com: New Green Products E-Commerce Site Delivers on Convenience and Clarity

JERSEY CITY, N.J., Sept. 26, 2012 /PRNewswire/ -- Today, Quidsi, Inc., owner and operator of Diapers.com, Soap.com, BeautyBar.com, Wag.com, YoYo.com and Casa.com, launched Vine.com (www.vine.com), an online shopping destination for natural, organic and sustainably-made products. Featuring everything from paraben-free skincare and gluten-free snacks to reclaimed wood furnishings and solar-powered electronics, Vine.com makes life easier for consumers who want to access green products and shop for them all in one place. Customers receive free 1-2 day delivery on orders of $49 or more. All items are backed by Vine.com's 365-day guarantee return policy.

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To demonstrate its support for Vine.com, Seventh Generation has signed on as Vine.com's launch sponsor, and will be prominently featured on the site beginning on September 26.

"Millions of people have connected with Quidsi since we launched Diapers.com," said Marc Lore, CEO and co-founder of Quidsi. "In talking with them, we learned that there is a deep interest in living a green, healthy lifestyle, particularly among new parents, but that they had to work really hard to do so. People were also put off by the myth that green products are hard to find and less effective. We see an enormous opportunity with Vine.com to dispel those myths."

To lead Vine.com, Quidsi brought in Josh Dorfman, formerly "The Lazy Environmentalist." Dorfman is an environmental entrepreneur and award-winning author. He built the Lazy Environmentalist brand to help everyday Americans lead healthier, more sustainable lifestyles.

"Vine.com was created for two types of consumers – people who are already immersed in a green, sustainable lifestyle and people who want to live a more natural, healthy lifestyle but aren't quite sure where to start," said Josh Dorfman, Site Leader, Vine.com. "Today, there is no reason why 'buying green' should involve any sort of sacrifice. We examined products across every category. We narrowed down our selection to only those products with descriptions – such as organic, BPA-free or energy efficient – consistent with our standards. As a result, we've arrived at launch with a deep assortment of thoughtful, well-designed products."

Visitors to Vine.com will find products from leading environment-conscious brands such as Burt's Bees, Method, Tom's of Maine, gDiapers and Annie's Homegrown, as well as official launch sponsor Seventh Generation. They will also discover products from next-generation green innovators such as Yes To, Pacific Shaving Company, PACT Apparel and Yogitoes.

"Seventh Generation is one of the most trusted names in the green community," added Dorfman. "We're proud to stand alongside a company that raises the quality of life for millions of families by combining powerful product performance with natural, healthy ingredients."

"We couldn't be more excited about the launch of Vine.com," said Pete Alberse, Seventh Generation's vice president of sales. "This collaboration with Quidsi has terrific for us, and we're looking forward to connecting with even more families who are seeking healthy, nontoxic products for their homes and the people and pets who live in them."

Defining "Green"

Before carrying a product, Vine.com reviews product descriptions (including descriptions of ingredients and materials) that are provided by a vendor. Those products descriptions are then compared to Vine.com's standards.

To be available on Vine.com, a product must fall into at least one of the following categories:

• Designed to Remove Toxins
• Energy Efficient
• Natural
• Organic
• Powered by Renewable Energy
• Reusable
• Made of Sustainable Materials
• Water Efficient

Vine.com also maintains a Banned Ingredients List; and vendors must confirm that their products do not contain substances on the list.

Personalized Shopping Tools

Vine.com offers shopping tools to help customers quickly find and select the products that matter to them. Customers can sort product categories by multiple attributes such as organic, reusable or energy efficient. Vine.com's specialty boutiques curate the customer experience around key social and environmental causes: Fair Trade, Made in the USA, B Corporation, and Cruelty-Free. A "Shop Local" section displays products made within 100 miles of major urban areas such as New York, San Francisco and Los Angeles.

Vine.com experts will regularly showcase favored "Vine Picks" – products that are particularly ingenious, effective or stylish.

Vine.com's in-house Customer Care team is available twenty-four hours a day to assist customers with orders and answer any questions. For more information or to place an order, visit www.vine.com. Consumers can also become a fan on Facebook and follow the site on Twitter and Pinterest for recommendations, sales, special offers and inspiration.

About Quidsi

Quidsi owns and operates Diapers.com (baby care), Soap.com (everyday essentials), BeautyBar.com (prestige beauty), Wag.com (pet supplies), YoYo.com (toys), Casa.com (home goods) and Vine.com (green living). The company's mission is to make life easier for consumers by creating a new type of e-commerce experience, delivering in 1 to 2 days and providing incredible customer service. Quidsi is redefining e-commerce by combining the focus and one-on-one connection of a specialty store with the scale, efficiency, choice, value and reliability of a national retailer.

For more information, please contact:
Devon Nagle, HL Group
646-460-8911 or [email protected]

SOURCE Quidsi, Inc.