Invention Machine Launches Small and Mid-Market Innovation Initiative in EMEA

Jun 22, 2010, 00:07 ET from Invention Machine

BOSTON, June 22 /PRNewswire/ -- Invention Machine, the innovation software company, today announced the expansion of its reseller network to help European small and medium businesses (SMBs) adopt a sustainable innovation process. Invention Machine Goldfire is fast becoming the innovation platform of choice for SMBs as it allows them to design and deliver cost efficient products quickly and consistently. By adding a network of new resellers, Invention Machine can now help boost and accelerate innovation initiatives in Europe.    

"The recent downturn has made European companies -- large and small enterprises -- realize that in order to remain competitive in the global market, they need to do more than just cost reduction," said Pierfrancesco Manenti, EMEA research director, IDC Manufacturing Insights. "European manufacturers today must restructure their businesses through product innovation, streamline and sustain product development process and foster closer relationships with key customers."

Goldfire, the innovation intelligence platform, combines proven innovation workflows and collaboration capabilities with precise access to corporate and external knowledge, enabling users to design a repeatable and sustainable innovation process. It identifies, validates and ranks ideas and helps deliver the right products the first time, mitigating innovation risks.

With the integration of Goldfire within their Product Lifecycle Management (PLM) portfolio, these resellers can help small and medium enterprises deliver measurable return on innovation, fuel product pipelines and accelerate market expansion.   Companies joining Invention Machine's SMB reseller network include:

ABISSE is a leading French provider of PLM, CAD, CAM, CAE, & data management solutions headquartered in Nantes, France, with offices in Paris, Lyon, and Toulouse. With Goldfire, the company expects to support the innovation needs of their diverse customer base and vertical industries, including food, packaging and special machinery.

BCT Technology is a German-based Value Added Reseller (VAR) and software partner for PLM, PDM & CAD solutions serving customers in different industries around the world. They selected Goldfire to address the innovation challenges faced by their customers in Germany and Switzerland.

Concurrent Engineering and its sister company Honeycomb Solutions is a leading provider of PLM and product development solutions across the UK and Ireland. With Goldfire, Concurrent can help their customers deliver competitively differentiated products, faster and more cost efficiently.

EIT is a leading Italian provider of CAD and PLM software with multiple offices across Italy. With Goldfire, EIT can now increase productivity and innovation efficiencies of the more than 700 customers that they currently work with.  

Keonys is a leading provider of 3D and PLM solutions dedicated primarily to serving small and medium businesses in France, Belgium, Luxembourg, and the Netherlands. Keonys provides solutions and services to more than 1,000 customers in multiple sectors, including academic & research, aeronautic, automotive, consumer goods and high-tech. With Goldfire, Keonys plans to infuse innovation into every step of the PLM process, thereby driving and sustaining their customers' innovation process.

Steinhilber Schwehr (recently merged with ASCAD), is a leading German PLM solutions provider and IT systems integrator serving more than 3,200 customers in the manufacturing and retail industry. With Goldfire, Steinhilber Schwehr and ASCAD, can offer integrated innovation capabilities along with their existing PLM portfolio.

Team Engineering is a reseller of PLM software in the U.K. and works with more than 200 companies.  With Goldfire in its portfolio, Team Engineering customers can now leverage the powerful innovation platform to drive growth and productivity.

NET AG is an IT systems integrator and leading supplier of PLM solutions in the German market and  also offers related services, consulting and value-added software products to its customers. By adding Goldfire to its portfolio, NET AG customers can now accelerate their innovation initiatives.

Technia is a world-class supplier of PLM solutions in Northern Europe and the Americas, and a subsidiary of the Addnode group, a Nordic IT company. Technia selected Goldfire to further support their customers PLM and innovation strategy, and positively impact their bottom line.

Econocap is a leading PLM solutions provider and VAR, with operations in Sweden and Norway. They decided to collaborate with Invention Machine so they could offer innovation capabilities to their customers in the Nordic region.

"The integration of Goldfire with our partners' existing portfolio, positions them as major players in a market that's primed for innovation excellence and growth," said Mark Atkins, CEO, Invention Machine. "These partnerships with Invention Machine will also vastly benefit the SMBs as they can now speed-up their innovation agenda and improve their standing in today's global economy."

About Invention Machine

The innovation software company, Invention Machine drives sustainable innovation by empowering global organizations to deliver market-leading products, consistently and rapidly.  Manufacturers in more than 25 countries rely on Invention Machine Goldfire to design the right products the first time, improve processes and foster market expansion. Goldfire, the innovation intelligence platform, identifies, validates and ranks the right ideas consistently, streamlining and accelerating the ideation to productization process. Goldfire fuels and sustains innovation across numerous industries, including aerospace and defense, automotive, consumer technology, energy and environment and life sciences. For additional information, please visit

Invention Machine and Goldfire are trademarks or registered trademarks of Invention Machine Corp. in the United States and in other countries. All other trademarks contained herein are the property of their respective owners.

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