NEW YORK, Nov. 7, 2014 /PRNewswire/ -- inVentiv Health, Inc. ("inVentiv"), a life science knowledge and services company for the new healthcare environment, today announced the appointment of Jeffrey Wilks as President of its advertising businesses. Wilks will report to Mike Griffith, Executive Vice President, inVentiv Health and President, inVentiv Commercial.
In this newly created role, Wilks will work to ensure that all of inVentiv's customers are able to tap the company's digital expertise across its line of advertising agencies - including social media capabilities and creative - to help them more effectively reach their target audiences. inVentiv's advertising businesses include leading healthcare-focused agencies GSW, Palio+Ignite, Navicor, JSA, inVentiv Health Communications (Europe), and Addison Whitney.
"At a time when marketing relies more than ever on fast-changing technology platforms to engage and motivate empowered consumers, Jeffrey's experience with global technology giants and multinational, integrated ad agencies makes him a great addition to our team and a strategic resource for our clients," said Griffith. "He will infuse insights and operational excellence into our existing creative offerings and help each of our agencies become the preferred provider of imaginative, tech-savvy, and globally customized advertising solutions."
Wilks joins the company at a seminal moment when advertising is undergoing a reinvention both in and out of the healthcare sector.
"The digital transformation of advertising and marketing within the technology and e-commerce categories has enormous potential and applicability in healthcare," said Wilks. "The mobile health marketplace is racing to match the swift proliferation of on-the-go health apps, while traditional advertising is rapidly shifting to a content marketing approach. I look forward to advancing our capabilities, and the data-driven insights that guide them, across inVentiv's agencies to help our clients achieve their goals."
Wilks brings to inVentiv more than three decades of experience managing brand and integrated marketing businesses for leading global technology companies such as IBM and Dell Computers, as well as Delta Airlines, MasterCard, and Johnson & Johnson. He joins inVentiv from eBay Enterprise, where he served as Head of Client Services in the Marketing Solutions Group. There he led a team that tailored technology-based marketing solutions for top brands such as Toys"R"Us, Wells Fargo, and Sony. Before eBay, he was Senior Vice President, Brand Development at Gannett, working to re-position USA Today for the digital age.
Complementing advertising, inVentiv's Commercial capabilities include sales teams and sales training, strategic and tactical market access services, non-personal promotion, public relations, medical communications, adherence services, and full management of commercialization teams. When combined with inVentiv's CRO capabilities, the organization facilitates product development and commercialization intended to accelerate client performance.
About inVentiv Health
inVentiv Health, Inc. is a life science knowledge and services company purpose-built for the new healthcare marketplace. inVentiv has created a new model by converging a vast range of essential services to fully align with our clients' development and commercialization goals. With more than 12,000 employees supporting clients in 70 countries, our global scale and broad expertise make us an attractive strategic partner for companies seeking to get medicines to patients in a complex operating, regulatory and reimbursement environment. inVentiv Health's clients include more than 550 life sciences companies, including all 20 of the largest biopharmaceutical companies in the world. inVentiv Health, Inc. is privately owned by inVentiv Group Holdings, Inc., an organization sponsored by affiliates of Thomas H. Lee Partners, L.P., Liberty Lane Partners and members of the inVentiv management team. inVentiv Health transforms promising ideas into commercial reality for the financial success of our clients and the delivery of better treatments to patients worldwide. For more information, visit www.inVentivHealth.com.
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