CHICAGO, April 4, 2011 /PRNewswire/ -- Whether or not they realize it, many investors act in ways that expose their portfolios to avoidable risks — in other words, they practice "accidental investing." But it doesn't have to be this way. Invesco (NYSE: IVZ) – a leading independent global investment management company – today launches a new integrated marketing campaign, "Intentional Investing," that endorses a sensible approach. Created by Invesco's newly named agency of record, Leo Burnett, the campaign dramatizes accidental investing and encourages viewers to "Explore Intentional Investing with Invesco."
The campaign's development involved extensive research with Invesco's external and internal constituents. This process brought to life the concept of Intentional Investing.
"Intentional Investing is a new phrase, but it describes our existing philosophy," said Andrew Schlossberg, Chief Marketing Officer of Invesco U.S. "It means creating specific investments for specific objectives, being deliberate and consistent in your approach, and partnering with professional financial advisors to provide insightful guidance to investors seeking a better and more effective way to manage their portfolio. It's what we practice every day, and it's what drove this marketing campaign."
Campaign elements include:
- Three television spots that dramatize accidental investing and point viewers toward Intentional Investing. The first spot – "It Can Happen," aired on the April 3 edition of CBS' 60 Minutes. Starting April 4, the spot will air on outlets including CNBC and Bloomberg TV.
- A variety of print and online ads that will break on April 4 in publications including The Wall Street Journal, Barron's, Financial Advisor, Bloomberg Markets and CNNMoney.com.
- A digital platform - www.invesco.com/intentional - that is dedicated to educating investors and investment professionals about building intentional portfolios.
"In the words of Homer J. Simpson, 'it's funny because it's true,'" said Susan Credle, Chief Creative Officer of Leo Burnett. "Most of us have a story about accidental investing. This work lets us know we are not alone and there is an answer – intentional investing with Invesco. It's good alliteration; it's a good place for this company to stake its claim."
To learn more about Invesco's approach to Intentional Investing visit www.invesco.com/intentional
About Leo Burnett Company, Inc.
Leo Burnett Worldwide (www.leoburnett.com) is one of the world's largest agency networks and the parent company of Leo Burnett and its marketing services arm, Arc Worldwide. Leo Burnett, a HumanKind communications company, has a simple and singular approach: put a brand's purpose at the center of communications to truly connect with people. Leo Burnett, one of the most awarded creative communications companies in the world, creates "Acts, not just Ads," for some of the world's most valuable brands including The Coca-Cola Company, Kellogg's, McDonald's, Hallmark, P&G, Allstate and Nintendo.
Invesco is a leading independent global investment manager, dedicated to helping investors worldwide achieve their financial objectives. By delivering the combined power of our distinctive investment management capabilities, Invesco provides a wide range of investment strategies and vehicles to our retail, institutional and high net worth clients around the world. Operating in more than 20 countries, the company is listed on the New York Stock Exchange under the symbol IVZ. Additional information is available at www.invesco.com.
SOURCE Leo Burnett Company, Inc.