NEW YORK, July 6, 2015 /PRNewswire/ -- Investopedia, the web's premier source of trusted financial education content, today announced the appointment of Scott Miller as its first ever chief revenue officer and Greg Fraser as senior vice president of product and content. The two executives are tasked with growing Investopedia's content and advertiser offerings and further establishing the brand as the go-to destination for trusted financial intelligence.
Collectively, both executives bring decades of experience building award-winning content offerings and accelerating revenue, shaping brands such as American Express and Google, and driving monetization at top business brands like Bloomberg Businessweek and International Business Times.
"Both Greg and Scott understand how to build and grow successful content businesses – Greg from the perspective of editorial quality, user experience and design, and Scott from the perspective of delighting advertisers," said David Siegel, chief executive officer at Investopedia. "As Investopedia continues to break new ground in areas like video and native, their collective expertise and impressive individual track records give us tremendous advantage."
Part of IAC since 2014, Investopedia has grown meaningfully in the last year, with significant increases in traffic to 18 million monthly unique visitors1. According to Mr. Siegel, this is a direct effect of the publisher's strategy to more than triple content production in the past year-and-a-half, and cultivate its demographic of high net worth investors and financial advisors – two audience segments that continue to grow.
"Our model is unique in that we rely on proven experts and seasoned editors to ensure our content is top-notch, and our audience and revenue growth speaks to that commitment," said Siegel. "With our new leadership in place, our focus is on continuing this trajectory with a steady drumbeat of new experiences to help our readers make the best decisions possible when it comes to wealth and investment management."
Prior to his role at Investopedia, Mr. Miller led sales and marketing at IBT Media, where he oversaw revenue from brands like Newsweek and International Business Times and significantly grew overall revenue for the company each year. He also ran global digital sales at Bloomberg Businessweek, where he doubled the digital advertising revenue and launched the group's mobile apps business. Earlier in his career, Mr. Miller held senior roles at Ziff Davis Media and Ziff Davis Enterprise and was one of the co-founders of Professional Social Networks, Inc. Mr. Miller received a bachelor's degree from the State University of New York at Oneonta where he majored in Business Economics.
While at leading agencies Huge and Digitas, Mr. Fraser led digital initiatives for brands such as Google, American Express, MasterCard, Capital One and Lowe's. His product building experience includes spearheading the creation of Think With Google for Google advertisers, a consolidation of more than 2000 articles and tools into a global responsive site and newsletter, which ultimately won the Web Marketing Association's "Outstanding Website" and a Webby People's Voice award. Most recently, Mr. Fraser also served as chief marketing officer for private-equity owned Vertana Group, where he led marketing, product and content. Mr. Fraser received a bachelor's degree from Tufts University and an M.B.A. from the Wharton School, with an emphasis on marketing and strategic management.
Founded in 1999, Investopedia is the web's premier source of trusted financial information, designed to help people everywhere make intelligent investment decisions. The site relies on a vetted network of expert contributors and experienced editors to create rich content across all aspects of finance and investing. Investopedia is wholly owned by IAC. Learn more at www.investopedia.com
1 Source: Google Analytics, June 2015