Investor's Business Daily To Release Major Study Identifying Best Online Brokers

Jan 23, 2013, 10:00 ET from Investor's Business Daily

LOS ANGELES, Jan. 23, 2013 /PRNewswire/ -- Investor's Business Daily (IBD) will publish the results of its revealing study looking at what the most active and engaged investors think of today's online brokers.  The key findings will appear in the Monday, January 28, 2013 issue of IBD®.   The study, conducted with IBD's well-respected research partner TechnoMetrica, identifies the best online brokers overall and in 12 critical categories — as rated by the brokers' own customers.  It also examines trends in the brokerage industry since the 2008 financial crisis, including changes in competitors, decline in the number of individual investors and increase in regulations. 

"Several aspects of the IBD/TechnoMetrica Best Online Brokers Study truly make it stand apart. This study was one of the largest ever conducted, with over 10,000 participants. Additionally, the respondents tended to be active investors with extensive experience with online brokerages," said Raghavan Mayur, President of TechnoMetrica. "As the investing industry continues to evolve, this new IBD annual study will track the expectations and experiences investors have with online brokers."

The IBD Best Online Brokers Study shows that today's most engaged investors expect a lot from their online brokers. They want excellent trade reliability at a low cost; but they also expect their brokers to offer superior research, portfolio analysis and education tools. More investors are looking to online brokers to be a one-stop shop. IBD's study shows that there's not a clear "across the board" leader among all twelve categories investors consider important. However, one online broker made the Top 5 in ten out of twelve categories; an outstanding feat considering 34 online brokers were included in the study. The study also reveals category-leading online brokers that may not yet be household names to many investors, but who receive stellar ratings from their customers. As investor expectations continue to grow, we can expect brokers to continue to raise the bar on the products and services they offer.

"We believe this study is paramount to understanding the goals of the important investor audience and with TechnoMetrica's solid record for citing accurate trends, we're pleased to present our findings," noted Chris Gessel, Executive Editor of IBD.  

Study participants weighed in on categories including research tools, commissions, investment research, portfolio analysis, education resources, stock-trading tools, trade reliability and customer service.  For each broker category, IBD and TechnoMetrica developed a Customer Experience Index.  The IBD Best Online Brokers Report presents the five brokers with the highest Customer Experience Index for each of the 12 categories surveyed.

Investor's Business Daily will release the top ratings of the report in the Monday, January 28th issue and information will also be posted that day at  Use #IBDBestBrokers to join the Twitter conversation.

IBD will make the complete research study available.  For this and other licensing inquiries, please contact Peter Ferris at Wright's Media:; 281.419.5725 x119.


Investor's Business Daily is a leading financial news and research organization recognized for citing early emerging market and stock trends, seen in proprietary stock screens, comparative performance ratings and Leaderboard®.  IBD's companion website,, offers stock tools and research for investors of every level: IBD University learning center, IBD TV market videos and audio interviews, intraday market action and the IBD Stock Checkup®.  IBD hosts popular investment workshops and provides Home Study programs based on top-performing growth strategy, The CAN SLIM®  Investing System.*  Educational support is the hallmark of IBD, with free IBD Meetup Clubs in major cities, and educational hotline, and introductory phone training for new investors and subscribers.  The newspaper was founded April 9, 1984 by William J. O'Neil, who originated the growth investing system that has outperformed major market indexes for decades.*

*The American Association of Individual Investors' independent "real time" study of over 50 leading strategies found IBD's CAN SLIM® Investment System achieved an annualized return of +24.7% for the past 15 years (January 1998 through December 31, 2012, AAII Stock Screen). It is the #1 long-term growth strategy measured by AAII Journal.

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