LOS ANGELES, Jan. 21, 2015 /PRNewswire/ -- Investor's Business Daily (IBD) will publish the results of its third annual revealing study looking at what the most active and engaged investors think of today's online brokers. The key findings will appear in the Monday, January 26, 2015 issue of IBD®. The study, conducted with IBD's well-respected research partner TechnoMetrica, identifies the best online brokers overall and in 11 critical categories — as rated by the brokers' own customers. This year's study marked a new addition to the field of Best Online Brokers, as well as new brokers in the Top 5 Overall in the Customer Experience Index.
"This year's IBD/TechnoMetrica Best Online Brokers Study marked a significant moment in the history of the venture. Participation in the study was at its highest level yet, with nearly 10,500 respondents taking part in the second phase of the survey alone. Further, the investors participating in the study continued to demonstrate extensive experience with online brokerages," said Raghavan Mayur, President of TechnoMetrica.
The IBD Best Online Brokers Study shows that today's most engaged investors expect a lot from their online brokers. More investors are looking to online brokers to be a one-stop shop. They want excellent trade reliability at a low cost; but they also expect their brokers to offer superior research, portfolio analysis and education tools. With three years of satisfaction data for online brokers as rated by their customers, we can see which brokers continually meet and exceed their clients' needs and which seem to be missing the mark. As investor expectations continue to grow, we can expect brokers to continue to raise the bar on the products and services they offer.
"Our survey of best brokers is unlike any other," said Chris Gessel, Executive Editor of IBD. "First, it is rigorously constructed by our partner, TechnoMetrica. All the categories we cover are what customers deem the most important. Because of the sheer number of investors asked to rank their brokerages, the study is massive and statistically significant. The results are clear. Brokerages are working harder than ever to meet the demands of their clients. And clients are indeed more satisfied than ever."
Study participants weighed in on categories including research tools, commissions, investment research, portfolio analysis, education resources, stock-trading tools, trade reliability and customer service. For each broker category, IBD and TechnoMetrica developed a Customer Experience Index. The IBD Best Online Brokers Report presents the five brokers with the highest Customer Experience Index for each of the 11 categories surveyed.
Investor's Business Daily will release the top ratings of the report in the Monday, January 26th issue and information will also be posted that day at www.investors.com/bestbrokers. Use #IBDBestBrokers to join the Twitter conversation.
The 2015 Best Online Brokers logo and accolade are available for licensing through our exclusive content management agent, PARS International. PARS is a leader in helping companies maximize accolades, awards, and positive editorial coverage through the use of licensing and custom display products. For more information, please email PARS at [email protected] or visit www.ibdreprints.com.
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Investor's Business Daily is a leading financial news and research organization recognized for citing early emerging market and stock trends, seen in proprietary stock screens, comparative performance ratings and Leaderboard®. IBD's companion website, Investors.com, offers stock tools and research for investors of every level: IBD University learning center, IBD TV market videos and audio interviews, intraday market action and the IBD Stock Checkup®. IBD hosts popular investment workshops and provides Home Study programs based on top-performing growth strategy, The CAN SLIM® Investing System.* Educational support is the hallmark of IBD, with free IBD Meetup Clubs in major cities, and educational hotline, and introductory phone training for new investors and subscribers. The newspaper was founded April 9, 1984 by William J. O'Neil, who originated the growth investing system that has outperformed major market indexes for decades.*
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SOURCE Investor's Business Daily