InvestSimply Expands Offering to Managed Portfolios from Independent Investment Managers

Continuing in its commitment to provide high-quality investment advice to individual investors at a low-cost, InvestSimply now offers managed investment portfolios from third-party money managers.

Oct 18, 2011, 12:43 ET from InvestSimply LLC

SAN FRANCISCO, Oct. 18, 2011 /PRNewswire/ -- InvestSimply today announced the expansion of its unique marketplace for managed personal investment portfolios. InvestSimply provides easy access to sophisticated mutual fund and ETF investment portfolios managed by professional money managers. The platform is particularly well suited to individuals and families in need of serious investment strategies for their retirement savings (e.g., 401(k) rollovers, IRAs).

In addition to InvestSimply's own proprietary model portfolios, InvestSimply now offers diversified Managed Portfolios from a well-known mutual fund research firm. The InvestSimply marketplace currently consists of over 20 distinct strategies with more portfolios being added in the coming months.

"Our web-based investment management service allows people to easily find and start investing with experienced portfolio managers" said Steven Geri, CFA, founder of InvestSimply.

Why pay retail?

It is no secret that many financial advisors don't actually manage their client's investments. Often advisors simply select a model portfolio managed by an outside firm or by their firm's asset management division. InvestSimply allows investors to access some of these same third-party managed portfolios via a simple interactive web-site at a fraction of the cost.

Individual investors often pay high "retail" advisory fees regardless of how much personalized guidance they receive from their advisor. InvestSimply has harnessed the power of the internet to provide some of the same managed investment portfolios at "wholesale" discounted fees.

InvestSimply's annual management fees range from 0.5% to 0.8% of the amount invested for the firm's own proprietary portfolios and slightly more if a third-party money manager is selected. Investment minimums start at $50,000.

"Individual investors are looking for a simple, low-cost way to get sound investment advice," continued Mr. Geri. "Our platform allows investors to compare model portfolios from multiple managers and receive guidance in selecting which portfolio is right for them. All for a cost well below what a typical financial advisor charges."

InvestSimply LLC is a web-based portfolio management service and registered investment advisor. The free on-line "Get Recommendations" tool helps individuals determine which portfolio is right for them. By using the InvestSimply platform, clients enjoy streamlined and cost-effective portfolio management. For more information please visit the website at

Contact:  Steven Geri, InvestSimply, 800-928-6170

SOURCE InvestSimply LLC