ioFABRIC Launches LEaD Program for Channel Partners to Increase Software-Defined Storage Sales

Unique program provides tools for customers to easily learn how Software-Defined Storage can help increase business agility while reducing costs, and boost partner engagement

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ioFABRIC Inc.

Mar 29, 2016, 08:35 ET

TORONTO, March 29, 2016 /PRNewswire/ -- ioFABRIC Inc. today unveiled its LEaD Program, providing channel partners with the online educational tools they need to enhance their sales activities and close deals in software-defined storage. LEaD stands for Learn Explore and Deploy and is a unique online educational tool that channel partners can brand and use to enhance their sales process.

ioFABRIC channel partners can brand and use LEaD Program materials, including a hands-on demo and collateral, to help their customers research and make decisions. The LEaD program shows how software-defined storage can help get more life out of existing storage systems, deliver cost-effective and risk-free data migration, and enable custom workloads like high-priority Docker apps, whether deployed as a turnkey hyperconverged appliance or on commodity hardware for a distributed, enterprise-class storage platform.

"We know our channel partners want to start selling right away and our new LEaD Program provides the tools they need to educate their customers about how software-defined storage can help them," said Nigel Miller, Vice President of Business Development for ioFABRIC. "We have created an online environment where our partners can engage customers, showing them how Vicinity handles the most common challenges in their environments. We have made it painless for our partners to start selling with us because we have everything they need to fulfill demand today."

"We were eager to join the ioFABRIC partner program and start selling the solutions to our customers. We think the LEaD program is an innovative lead generation campaign that matches the way people research and make buying decisions today. We believe it will help us reach more prospective customers," said Frank Kuschmierz, CEO of Xenium IT Corp. Xenium is a premium provider of IT services focusing on setup and support of networking infrastructure including storage systems.

"LEaD gives me what I have been looking for. It's the first time a vendor has provided the exact sales tools I need to get started out of the gate," said Kuschmierz. "This is setting a new standard for software vendors. All I have to do is take a customer through the LEaD program and they will see and understand how Vicinity works. ioFABRIC has set up a series of demos and software downloads that won't waste a customer's time. I see real benefit in this."

"We know IT experts do their own research and often have their buy decisions made before they contact a vendor. LEaD is providing educational tools to these experts, providing information to help with making that decision," said Miller.

The LEaD Program consists of three stages:

Learn: An innovative portal for customers to educate themselves on the storage challenges facing IT today and how software-defined storage innovation is opening up new ways to compete and grow. Customers will also see the key benefits of ioFABRIC Vicinity. They can view a product demo video and access introductory information on ioFABRIC Vicinity and the software-defined storage industry.

Explore: Once a potential customer is ready to learn more they move onto Explore where they can contact us for a live demo of Vicinity, access more detailed collateral, and download a multi-node trial version. Customers will see how Vicinity intelligently moves data closer to the workload, and they can set up volumes with policies while adding devices and experiencing the ease of data migration.

Deploy: The final stage of LEaD is Deploy. Customers can use Vicinity in a real-world environment. Deploy ensures that users are comfortable with how the software works in their environment allowing them to see true network latency and how Vicinity handles challenges such as device failures.

To get started with the LEaD Program, visit www.ioFABRIC.com/Learn.

About ioFABRIC

ioFABRIC Inc. is a software-defined storage company that increases business agility while reducing storage costs. Its vision is to transform storage into something a business can simply depend on, eliminating admin demands and freeing time to focus on true business innovation. Its flagship product, ioFABRIC Vicinity, drastically reduces storage OPEX and CAPEX with intelligent automation and growth through commodity hardware and the cloud. Vicinity is available to extend existing storage systems, solve migration problems, and deploy as distributed storage, hyperconverged, or Docker solutions. Vicinity is sold through ioFABRIC's reseller and distribution channel and supported by its industry leading LEaD program. Partners sell Vicinity as licensed software with support or by white-labeling it with additional hardware and/or software. Founded in 2013 by an executive team that has worked together for more than 20 years, ioFABRIC is funded by private investors and Real Ventures. ioFABRIC is an industry leader in customer service and product development: agile and responsive. For more information visit www.ioFABRIC.com/Learn.