BERWYN, Pa., Nov. 24, 2014 /PRNewswire/ -- allwebcafe, a digital marketing agency, partnered to create a brand transformation including a new website for iPipeline, the leader in the Insurance industry for providing next-generation sales and support software.
The development and launch of the site offers a glimpse into allwebcafe's digital and creative process. "allwebcafe is a team of professional, creative thinkers," says Mike Persiano, iPipeline's Chief Marketing Officer. "We enjoyed the creative process, from brand strategy to user experience and design. Their out-of-the-box thinking created an exceptional brand experience that reflects our business culture while presenting us as industry leaders in the insurance technology space." The website exemplifies iPipeline's innovative and forward-thinking qualities, while remaining true to the brand and showcasing their vast product and technology offerings.
"The idea behind iPipeline's new website was for it to behave differently at each breakpoint," explains Jan Waldeck, Director of Innovation & Experience at allwebcafe. "The end result is a modern website that's geared towards their customer personas and is seamless across multiple devices, helping to showcase iPipeline as a stand out company within their industry."
The research and rebranding efforts will strengthen iPipeline's content marketing efforts moving forward. The launch of this site along with allwebcafe's collaborative approach to digital initiatives will help to reinforce iPipeline's position as a true thought leader within their industry.
The ipipeline website was launched in multiple languages and hosts a blog, news, webinars, events and careers portal, as well as a series of "explanamation" videos to help guide users to their product offerings.
iPipeline leads the industry in providing the next-generation suite of sales and support software to the insurance and financial services markets through its on-demand service. iPipeline's channel solutions for carriers, distributors, and financial institutions automate activities for health class estimation, CRM, forms distribution and processing, quotes and illustrations, e-Applications, agency management, data services, e-Delivery, and policy holder services, enabling the entire industry to market, sell, and process faster. Visit us at www.ipipeline.com.
allwebcafe is an award winning digital marketing agency located in suburban Philadelphia. Established in 2000, allwebcafe partners with businesses around the world who are looking to better connect with their customers through brand strategy, integrated media and digital experiences. allwebcafe's helps companies grow by offering a strategic approach to engagement marketing by delivering compelling content built around the customer buying journey. For more information, including additional case studies, visit www.allwebcafe.com, follow us on Twitter or engage with us on LinkedIn.
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