i.Predictus Revolutionizes Ad Tech for Direct Response with B.E.S.T. 2.0

PARSIPPANY, N.J., Sept. 10, 2014 /PRNewswire/ -- i.Predictus has significantly enhanced its demand-side television platform by adding automated web attribution and call center data ingestion capabilities to its industry-leading product. These groundbreaking, dynamic additions mark the first time digital ad tech data can be attributed to individual television airings in a detailed and patent-pending manner. The addition of call center data provides time-stamped transactions along with details at the individual level, as well as unparalleled sourcing capabilities. Together, automated web attribution, call center data ingestion and all client owned consumer data make i.Predictus a clear leader in the programmatic television industry, positioning the platform alongside AOL's Adap.TV in the vanguard of programmatic advertising.

"We have spent significant resources to manage data down to the individual-transaction level to provide powerful inputs into television attribution," i.Predictus CEO Monica  C. Smith explained. "Our ability to combine intricate digital and call center tracking with an algorithm that manages and prescribes the effectiveness of television advertising is why our clients realize an immediate and consistent performance improvement the moment they come onboard. Workflow efficiency, built-in reporting and strategic business value are why they stay. We are the only demand-side television platform that combines automated web attribution, call center attribution, fulfillment, financial and consumer data with end-to-end management of television performance.  Other platforms in this space are focused solely on the challenges of today, but i.Predictus is arming television advertisers with the flexibility and capabilities of tomorrow."

Additional notable enhancements to the 2.0 platform include upgrades to filtering capabilities, enhanced data ingestion and integration, complete accessibility to a history of past airings and improved monitoring of requested media changes. These modifications enrich the user experience when interacting with media schedules, providing additional clarity around future schedule performance and making historical information more accessible. New and updated filters enhance and clarify media performance with narrow search criteria (by agency, source, market, and day part) so AEs and buyers, marketers and CFOs can access granular-level details about specific, individual airings. No other platform captures call center data and web attribution at the granular level and speed as i.Predictus.

Security protocols are enhanced and ensure that all data is stored within licensee-specific databases contained within a secure environment. Secure file transfer protocol (sftp) encrypts all commands and data to ensure a completely secure entry point for data ingest. And all incoming data feeds are restricted to authorized users, while state-of-the-art firewalls and time-sensitive triggers guarantee data security.

The much-awaited automated web attribution and full suite of long-form and short-form TV tools, introduced today, enhance i.Predictus's patent-pending B.E.S.T. algorithm, which has been honed with more than $750 million in television spend. The B.E.S.T. algorithm uses 117 data points stored within a secured environment in a high-capacity data warehouse to score and index media performance within minutes, recommending actions that significantly improve a company's performance. i.Predictus also automates the workflow of schedule adjustments, allowing media managers to take immediate action to maximize a campaign's return on investment.

i.Predictus continues to rapidly expand its sphere of influence through its partnerships with major global media agencies and leading direct response brands. Every i.Predictus client to date has experienced an average lift in ROI of 30%, and that success is reflected in the evolution of the i.Predictus product and team. Recent hires have included a Vice President of Business Relationships, Director of New Business Development, Vice President of Client Services and Senior Marketing Manager. The future of the media landscape is clearly consumer data-driven media.

About i.Predictus
i.Predictus is transforming the TV media buying industry, bringing a new perspective to the world of attribution, marketing automation and customer data. After consolidating and aligning a licensees disparate data sources, its patent-pending algorithm prescribes specific and detailed actions and opportunities for your buyers to continuously improve media performance. i.Predictus' future media buying recommendations outperform current and historical media schedules by up to 40% versus other commonly used methods. And every i.Predictus client to date has experienced an average lift in ROI of 30% following implementation of the platform.

For more information on i. Predictus please contact Monica Lenti, Vice President of Business Relationships, at [email protected].

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SOURCE i.Predictus