iPromote Partners With Playlist to Offer Local Display Advertising

SAN LUIS OBISPO, Calif., Feb. 10 /PRNewswire/ -- iPromote today announced that it has launched its local display advertising platform on Playlist.com (http://www.playlist.com/about/advertising), a leading online social music network consisting of over 49 million registered users.  Musicians and businesses now have the ability to target their audience locally or nationally on Playlist for as little as five dollars per day.  Bands and musicians can promote their music nationally, market upcoming shows locally, and grow their overall fan base.  Businesses will also be able to target a niche audience to build their brand, acquire new customers, and grow sales.

Advertisers simply enter the web address for the website that they want to promote and iPromote instantly builds a display ad package using important content from the specified website.  iPromote provides the ability to fully tailor each ad campaign whether promoting a local event or the release of a new album.  Advertisers also have full control over geo-targeting, the daily budget, and campaign duration.

"People are always looking to discover new music and this partnership creates a great opportunity for artists to target and reach this audience," says Michael Barr, CEO of iPromote.  "This offers a major break for bands with small budgets which were otherwise unable to advertise across a leading online music destination to get their music out there and to promote their local shows.  We also see large potential for businesses to target this demographic in their local market to drive awareness and sales."

"We are very excited to open our massive audience of music lovers to bands across the country.  Allowing independent and unsigned artists to advertise in our music search engine will not only give a powerful promotional tool to musicians, but will also expand our library and improve the music discovery process for all Playlist.com users," says Kai Schneider.

About Playlist.com

Playlist.com is a social music network and the largest collection of playlists online. It is a place to easily find songs, create & discover playlists and share them with friends. Our mission at Playlist.com is to organize the rapidly growing abundance of music on the web for the benefit of the worldwide music community - artists, songwriters, music distributors, and listeners alike.

About iPromote:

iPromote, a division of 2KDirect, operates offices in San Luis Obispo, California and New York, New York. iPromote simplifies display advertising, providing user—friendly solutions which eliminate the barriers that business and individuals face when advertising online. Their patent pending WebpageToAds™ technology automatically creates professional-looking rich media display ads from existing webpage content, saving advertisers time and money. 2KDirect also operates the iPromote Ad Network and AdXpert™ local ad serving technology. For additional information, visit www.ipromote.com.

SOURCE iPromote