A functional take on bake shop favorites, IQBAR Indulgent Protein Bites pair a crunchy, creamy, icing-like coating with a delicious dough core for all the decadence of a bakery treat, minus the sugar crash. Each bite delivers 5g of plant-based protein, 5g of fiber, 1g of sugar, and just 2g of net carbs, along with brain-supporting nutrients like magnesium, lion's mane, vitamin E, MCTs, and flavonoids to support focus, mental clarity, and sustained energy. Ultra-clean and just 100 calories per bite, they're also Clean Label Certified, Non-GMO Project Verified, Certified Vegan, and Certified Gluten-Free.
"Protein Bites have become our fastest-growing product line ever because people don't want to choose between a treat and real nutrition," said Will Nitze, CEO and Founder of IQBAR. "We packed functional ingredients into decadent flavors to not just satisfy a craving, but fuel consumers through their busy days."
Since debuting with PB&J flavors in March 2026, IQBAR Protein Bites have expanded to national distribution across thousands of doors as the brand's fastest-growing product line ever. The launch also follows IQBAR's refreshed look and website, which put fiber, one of the brand's key nutritional benefits, front and center. Since the new packaging first appeared at Costco in June, sales have averaged 88% above IQBAR's 2026 weekly average in its first two weeks. IQBAR continues to make whole-body nutrition, including fiber and protein, more accessible than ever.
To learn more about IQBAR, please visit IQBAR.com or follow on Instagram @IQBAR.
About IQBAR
IQBAR is a leading functional nutrition brand dedicated to fueling the mind and body through science-backed, plant-based products. Founded by Will Nitze in 2018 with a mission to make whole-body nutrition accessible and convenient, IQBAR offers a range of brain-boosting plant protein bars, protein bites, hydration drink mixes (IQMIX), and mushroom coffees (IQJOE) formulated with clean, functional ingredients to enhance mental clarity, physical performance, and overall well-being. All products are keto, paleo-friendly, vegan, kosher, and free from GMOs, gluten, dairy, soy, and sugar alcohols, empowering individuals to thrive at any point of the day. Available in retailers nationwide including Costco, Sam's Club, H-E-B, Publix, Sprouts, Target, Walmart, and more, and online at IQBAR.com and Amazon. To learn more, please follow @IQBAR or visit IQBAR.com.
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