IQM NAMED BEST DEMAND SIDE TECHNOLOGY AT THE 2025 ADEXCHANGER AWARDS

Global platform recognized for its dedication to the world's most regulated industries and driving impressive results in political and healthcare advertising

NEW YORK, Oct. 1, 2025 /PRNewswire/ -- IQM Advertising Corporation, the global media buying platform empowering advertisers in the most regulated verticals to use and enhance their data to make better ad buying decisions, is proud to announce that it has been named Best Demand Side Technology at this year's prestigious AdExchanger Awards. This recognition affirms IQM's commitment to innovation, compliance, and client-first design in some of the most complex advertising sectors in the world, including politics, healthcare, financial services, and gaming.

The AdExchanger Awards celebrate and recognize outstanding achievements and leadership in digital marketing and advertising, honoring organizations and leaders that are focused on shaping the future of the industry. Judges come from throughout the programmatic industry and evaluate submissions based on creativity, technical prowess and innovation.

"Winning this award isn't just a recognition of our technology, it's a recognition of our team's dedication to solving the hardest problems in advertising," said Kris Qiu, CEO, IQM. "We're honored to be recognized for leading the way in transforming how advertisers succeed in complex, regulated environments and will continue to create and innovate our platform so we are addressing the many issues facing these complicated industries."

Founded in 2014, IQM has consistently challenged the notion that a DSP should simply enable media buying. Instead, IQM has built a tightly integrated ecosystem that includes a proprietary identity graph, a DMP, and a fully transparent, privacy-safe bidding infrastructure. This architecture empowers clients to activate campaigns with unparalleled precision, speed, and compliance — no matter how regulated the vertical.

While many DSPs claim to serve regulated industries, IQM makes it a core part of its identity. The company employs deep subject matter experts across politics, healthcare, finance and more – offering clients more than just technology, but instead delivering trusted guidance through constantly evolving regulatory landscapes.

From direct integrations with leading data partners like IQVIA, L2, PurpleLab, and Data360 to launching industry-first products like Integrated Care Team Messaging (for nurse-level targeting in healthcare) and Political Power Segments (for influencer targeting in political advocacy), IQM has redefined what it means to deliver outcomes in high-stakes campaigns.

The 2025 AdExchanger Awards recognized IQM for these offerings, as well as their unique innovations that deliver results to clients, including Voter-Level Data Reporting, advanced healthcare planning tools, real-time optimization and their unmatched specialist support that is available around the clock.

IQM's innovations, which have been recognized by several awards this year, are driven by its Customer Advisory Board, a unique feedback-driven environment that embeds clients directly into the product development cycle. This open, collaborative approach ensures that IQM's solutions evolve in real-time with customer needs – turning users into strategic partners and building better outcomes together.

For more information, please visit www.iqm.com.

About IQM
IQM is a global media buying platform that empowers advertisers in the most regulated verticals to use and enhance their data to make better ad buying decisions.

Our platform allows advertisers to construct precise audience segments that align seamlessly with their desired target audience base, using their own data, top-tier third-party data sources, and IQM's proprietary AI-driven audience intelligence engine. This leads to more accurate forecasting, budgeting and targeting, as well as delivering campaigns that perform better across screens and formats. For more information, visit www.iqm.com.

SOURCE IQM