IREX AI Becomes Latin America's Most Powerful Tool in the Fight to Find Missing Children

ALEXANDRIA, Va., Sept. 12, 2025 /PRNewswire/ -- Latin American media are increasingly recognizing IREX.ai as one of the most powerful tools in the international fight against missing children and human trafficking — including cases from the United States.

Through initiatives such as Operation Freedom, the platform has gained attention across the region:

• Peru (Perfil): Cameras repurposed as "instruments of hope" to locate trafficked children.
• Argentina (Informate Salta): Cities integrating AI surveillance to find missing children.
• Chile (El Ilustrado): Coverage of Operation Freedom's cross-border humanitarian impact.
• Colombia (En Colombia): Cities adapting municipal cameras with ethical AI to locate missing children.
• Nicaragua (La Nueva Radio YA): Reports on AI's role in addressing kidnapping.
• Ecuador (EXTRA): Cities pioneering AI in surveillance to enable rapid recovery.
• Regional (Ventas de Seguridad): Recognition of Operation Freedom's leadership in ethical AI.

By transforming existing surveillance systems into life-saving networks, IREX is reshaping how municipalities protect their most vulnerable. In Peru, districts using IREX saw a 40% crime rate reduction in one year.

The technology can identify children regardless of gender, age, or nationality. Once a child's data is entered into the system, AI-linked cameras act as a filter, instantly alerting law enforcement with a precise location when a match is found. In large cities, recovery can occur within minutes. Accuracy rates exceed 90%, even if a child's appearance has changed due to age, thanks to predictive physiognomy analysis that far surpasses human recognition.

Municipalities also value IREX for its cost efficiency. The platform integrates with existing cameras, regardless of brand or model, eliminating the need for costly infrastructure upgrades — saving governments millions while focusing resources on rescuing children.

Voices from the field:

"We don't ask where a child is from — Peruvian, American, it does not matter. If they are missing, we search for them," said Giordano Polanco Correa, Public Safety Support Specialist, Municipality of Miraflores (Lima, Peru).

"One of the first cases we handled was a missing child. The system detected the child on a municipal camera and triggered an alert. It saved a life," said Rony Eduardo Vizarreta del Río, Operations Analyst, Municipality of Miraflores.

Leadership Statement:
"Every child matters. This recognition demonstrates that ethical AI, when deployed responsibly, can save lives across borders," said Daniel Eborall, Global Director at IREX. "Latin American cities are now proactively searching for missing U.S. children who may have been trafficked. Together, we are building a safer future."

The crisis of missing children in Latin America remains complex, shaped by violence, organized crime, migration, and poverty. Hundreds of thousands are reported missing annually, though true numbers are likely higher due to underreporting. IREX is committed to expanding partnerships with governments, municipalities, and NGOs under Operation Freedom, making every city an active participant in the mission to protect children.

About IREX
IREX.ai is a global leader in ethical AI video analytics with offices in Alexandria (VA), Murrieta (CA), and Winter Haven (FL). Active in cities worldwide, IREX integrates with existing cameras to deliver real-time alerts, advanced analytics, and case-ID logging — ensuring every deployment is grounded in transparency and accountability.

SOURCE IREX.ai