IRISTOCRACY Launches Eyewear E-Commerce Site Featuring Exclusive Fashion Brands and Live 3-D, Try-On Technology

Jan 08, 2014, 12:07 ET from IRISTOCRACY

MADISON, Wis., Jan. 8, 2014 /PRNewswire/ -- IRISTOCRACY recently debuted its online store, which is the first to provide customers the ability to build a look around their eyewear. With an emphasis on style, technology and the promotion of eye health, IRISTOCRACY aggregates the trendiest eyewear and accessories for stylish shoppers.


The eyewear and accessories offered on IRISTOCRACY are a curated mix of styles from fashion designers and popular brands, including Linda Farrow, Cazal and Amrita Singh. Visitors can browse the products by brand, color, material, price and face shape and size. The products are also categorized by personality. From bohemian and retro to classic and feminine, there are varieties for those looking to have their eyewear become an extension of their personal style.

"Eyewear is an accessory for people to tell stories about who they are," said Co-founder and CEO Natasha Vora. "We want to make the wealth of talented eyewear and accessory designers accessible in an online site for shoppers."

With IRISTOCRACY's 3-D, try-on technology from French company Total Immersion, visitors with a computer outfitted with a webcam can purchase their eyewear with confidence. As the first U.S. company to offer Total Immersion's new face-tracking technology, shoppers are provided new calibration based on eye and face detection, allowing for better scale and placement of the glasses. Shoppers can access the technology via the site's home page or through the "Try On" icon in the bottom right corner of each product's page. From there, shoppers can try on glasses from the comfort of their own home, office or even cafe.

As much as IRISTOCRACY is a fan of fashion, it is also an advocate of eye health. IRISTOCRACY touts itself as 'we are prescription free,' which means the company encourages online eyewear shoppers to have their prescription filled with an eye care professional. For those who do so within 30 days of their order ship date, they can receive a $50 Visa prepaid gift card from IRISTOCRACY in the mail after they have scanned and emailed or faxed the company their lens receipt.

"Our clients' eyes are too important for chance," said Vora. "We encourage our shoppers to reach out to their eye care professionals while we continue to focus on offering the best eyewear and accessories available."

IRISTOCRACY is a Midwest-based e-commerce eyewear start-up that features exclusive lines of stylish eyewear and high-quality fashion accessories. IRISTOCRACY is the first e-commerce site in the world to provide customers the ability to build a look around their eyewear with unique fashion accessories. The website also features eyewear buying guides, lookbooks and editorial style content for a fresh, relevant feel. As an added highlight, the website utilizes a cutting-edge 3-D, try-on tool by French company Total Immersion that allows shoppers to view frames on their face using augmented reality technology. For more information, please visit