IRIS.TV Partners With Unicorn Media To Deliver Personalized Video Streams And Targeted Ads

Patented Adaptive Stream™ and Unicorn Once™ technologies enable video publishers to maximize profitability on mobile devices

Oct 15, 2013, 09:03 ET from Unicorn Media, Inc.

LOS ANGELES, Oct. 15, 2013 /PRNewswire/ -- IRIS.TV, a video recommendation service that makes web and mobile video more profitable, announced today a partnership with Unicorn Media, the market leader in Internet video solutions. The partnership allows publishers to dynamically serve video ads to all IP-enabled devices and enables them to deliver personalized video streams to any platform, while utilizing the native mobile video player.

IRIS.TV helps major video publishers and content owners to generate more video views and serve targeted ads with their Adaptive Stream™ technology. IRIS.TV's innovative software is designed to increase revenue and simplify operations for web and mobile video distribution by matching personalized content and ads based on audience preferences. Adaptive Stream™ brings relevant content to viewers through a television-like experience that is custom-tailored to each viewer's interests.

A trailblazer in the online video monetization space, Unicorn Media offers a simple, intuitive solution that allows content owners to easily deliver ad-supported video to any Internet-connected device in the world. Unicorn Media's server-side technology, Unicorn Once™, allows the world's largest publishers and broadcasters to monetize their video content via a single URL. This maximizes IP-video profitability by enabling the dynamic insertion of pre, mid and post-roll ads for live and video-on-demand content without the need for any client-side software.

Adaptive Stream™ and Unicorn Once™ are compatible with any video delivery or consumer device and do not require SDKs or plug-ins. "Given the overall video consumption growth in mobile devices, we see the partnership's focus on mobile launching us to become the market leader for video recommendations," stated Robert Bardunias, Chief Revenue Officer of IRIS.TV. "While mobile usage has doubled in size, content creators have dealt with the fragmentation of multiple operating systems, manufacturers, and web standards. The Unicorn Media and IRIS.TV partnership mitigates all of those concerns and creates a simple, profitable solution that requires zero app development costs."

"Our decision to partner with IRIS.TV was based largely on the effectiveness of their recommendation products and analytics in enhancing the user experience and increasing video views and ad revenue," said Chuck Parker, Unicorn Media Chief Revenue Officer. "Our combined technologies will allow publishers to maximize the user experience and deliver high-quality, relevant video content and ads."

IRIS.TV creates a personalized TV-experience for publishers through cross-platform recommendation software and analytics. Find out more about IRIS.TV at

About Unicorn Media, Inc.
Unicorn Media, Inc. is the leading provider of Internet video solutions that enable companies to maximize IP video profitability for live and VOD content. Our patented technology, Unicorn OnceVOD™, allows customers to ingest video content one time and deliver it to every Internet-connected device via a single URL. OnceVOD™ and OnceLIVE™ allow content owners to monetize their content on any device by dynamically inserting targeted ads and analyzing content and ad performance in real-time on every platform, allowing for on-the-fly changes to maximize profitability.

About IRIS.TV, Inc.
IRIS.TV, Inc is a video recommendation service that allows video publishers and content owners to generate more video views and serve targeted ads in a continuous playback experience. The software is designed to increase revenue and simplify operations for web and mobile video distribution, matching content and ads based on audience preferences and user interactions. The company's core product Adaptive Stream™ delivers relevant content in a television-like experience, personalized to each viewer's interests.

SOURCE Unicorn Media, Inc.