Iron City Brewing Co. Teams with the Pittsburgh Pirates in New Marketing Partnership

Features Co-Branded Marketing, Lead Sponsorship of the Skyblast Fireworks and Music Series

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May 05, 2011, 08:00 ET

PITTSBURGH, May 5, 2011 /PRNewswire/ -- Iron City Brewing Co. today announced an agreement with the Pittsburgh Pirates to serve as lead sponsor of the Skyblast fireworks and music series, which begins June 11 with Huey Lewis & the News, followed by concerts with .38 Special (July 9) and Train (August 6). The agreement also grants Iron City and the Pirates rights to use each other's name and logos in advertising and marketing materials to drive business for each organization.

Iron City products will be prominently advertised throughout PNC Park. The Pirates and Iron City will conduct joint pre- and post-game marketing initiatives inside and outside the park to engage consumers and drive support for both brands.

"Iron City and the Pirates are iconic Pittsburgh institutions that are united in their dedication to the city and its fans," said Ed Lozano, president and CEO, Iron City Brewing Co. "As we embark on a campaign to re-connect consumers with their hometown beer, we're proud of our new relationship with the Pirates and invite everyone to enjoy a cold Iron City or IC Light at PNC Park this summer."

"The Pirates are very pleased to partner with Iron City and look forward to working with their new leadership on re-establishing the great partnership that existed for decades between our two organizations," said Frank Coonelly, president, Pittsburgh Pirates.

About Iron City Brewing Company

ICB's brands are iconic in the Western Pennsylvania region, and its core products, Iron City Beer, IC Light, and Augustiner Amber Lager, enjoy a loyal following around the world, wherever "Pittsburgh Nation" beer drinkers congregate. During the brewery's 150-year history it has introduced many innovations, including the twist-off cap and the snap top can, and in 1976, Iron City Brewing was the first brewery in the United States to produce a light beer.

For more information about Iron City Brewing, please visit www.ironcitybrewingcompany.com.

SOURCE Iron City Brewing Co.