Ironman Champion Chris Lieto Shows How His After-Workout Routine Helps Fuel His Success

Triathlete Becomes Latest Athlete to Star in New REFUEL I got chocolate milk?™ Campaign

Mar 31, 2012, 15:35 ET from MilkPEP

GALVESTON, Texas, March 31, 2012 /PRNewswire/ -- Triathlete and three-time Ironman Champion Chris Lieto knows how to finish a race; not only by breaking the finish tape, but also by refueling with lowfat chocolate milk. On Saturday, Lieto unveiled his new "got chocolate milk?" ad at Ironman 70.3 Texas in Galveston.


Lieto knows lowfat chocolate milk has the right mix of protein and carbs, scientifically shown to refuel exhausted muscles after a strenuous workout, especially a back-to-back swim, bike and run.  Plus, replenishing with chocolate milk is a simple and effective way to help the body recover after a hard workout  so athletes can perform at their best during the next bout of exercise. Lieto's new "got chocolate milk?" ad will debut in Sports Illustrated on April 23.

Lieto's new ad copy reads, "After a hard workout, I drink in the scenery. And then I refuel with chocolate milk for protein and to replenish electrolytes. It's my little reward for a 70-mile joyride."

Visit to see Lieto's new ad and exclusive behind-the-scenes photos and footage from his ad shoot. Elite athletes, coaches and trainers of Team REFUEL know lowfat chocolate milk is a delicious and effective way to refuel and recover for your After. Learn more at