NEW YORK, Feb. 4, 2013 /PRNewswire/ -- Press release service, 24-7PressRelease, offers both free and paid press releases, and has been in business since 2004, providing distribution for numerous leading organizations who wish to distribute their latest company news using a reputable distributor who will provide results. Therefore, the partners at 24-7PressRelease have seen how performance varies depending on the type of distribution a customer chooses.
Although you do not always have to pay top dollar to receive high-quality service—in fact, 24-7Press Release has made a name for itself by catering to a market of small and large businesses, offering quality distribution at reasonable rates—you do get what you pay for in terms of free versus paid distribution, says managing partner Michael Iwasaki.
"Our free press release product is actually more of a trial product," he says. "We recommend people use it to get familiar with our system and to understand how the online press release distribution industry works, but it will not provide the results of our paid packages—not even close."
There is a lot of work that goes into distributing a press release, starting with the customer. The customer will either pay for a press release to be written, or write one themselves, costing time, money or both. It is important not to waste these resources by then giving the press release insufficient exposure.
The Mass Media Visibility package that 24-7PressRelease offers in partnership with PR Newswire is an example of a high-value product that will get a news release the most exposure for the least amount of money. It offers free reporting, visibility with journalists and print media, as well as distribution to thousands of online outlets. 24-7PressRelease's packages start at $49, and distribution only increases with every tier, as each package builds on the last.