Is Vapor Zone's Football Ad Too Hot For TV?

Miami-based vaporizer brand to air racy television spot created by students

(Guess what this dude is doing? Hint: He's not fishing.)

Feb 02, 2014, 18:51 ET from Vapor Zone

MIAMI, Feb. 2, 2014 /PRNewswire/ -- Miami-based company Vapor Zone will be giving tonight's football viewers an eyeful when it airs a racy television commercial during the live broadcast tonight. Focusing on a young man at a urinal, actively engaging in an unseen activity while a bystander looks on, the bold 30-second spot was created by the nubile student minds at Miami Ad School.

The commercial targets the vaporizing brand's target demographic – hipster males aged 21 to 42. In the spot, a hipster dude -- his back turned to the camera – stands before what appears to be a public urinal, his hand furiously shaking something in front of him. Text appears at the bottom of the screen: "3 is a good number." More shaking ensues. Then more text: "But 30,000 is even better." The spot climaxes in an ingenious twist, leaving the viewer to wonder, is it a lewd act or just two dudes appreciating art?

"It was a marketer's dream to be able to tap into these young, creative minds," said Vapor Zone CEO Nick Molina. "We chose from more than 20 forward-thinking presentations, all created by students. It was a perfect fit for the Vapor Zone brand."

In the commercial, the number 3 represents Vapor Zone's three e-liquid strengths (single, double or triple shot), and 30,000 is the number of custom flavor combinations available.

The groundbreaking commercial is being supported by a social media campaign that includes 16-second teasers on Vapor Zone's Facebook page ( and Twitter (@VaporZoneMIA) and a promo of vaping starter kits for the first 10 people to correctly guess what the dude is really doing. The spot will be released on the brand's YouTube channel   ( Sunday night. Watch it here:

Vapor Zone is an online hub coupled with brick and mortar locations serving the ever-growing and passionate vaping community. Catering to vaping newbies and experienced vapers alike, Vapor Zone specializes in the most technologically advanced electronic cigarettes and personalized vaporizes. Vapor Zone's premium quality, 100% USA-made e-liquids are offered in three strengths and 30,000 flavor combinations.

Press contact: Tara Solomon or Karina Atala at TARA, Ink.;;; 305-864-3434, ext. 153 office; 305-790-7170 cel.

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SOURCE Vapor Zone