Is Your Name Ryan? LG Launches "Ryan Sweepstakes," As Part Of New "What's It Gonna Take?" Campaign Enticing Consumers To Consider The "Switch" To The LG G7 ThinQ™

Winner to Appear on a Billboard in Times Square

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Jun 26, 2018, 10:00 ET

ENGLEWOOD CLIFFS, N.J., June 26, 2018 /PRNewswire/ -- Are you one of the 546,629¹ Ryans in the US? Then this is your lucky day. LG Electronics MobileComm USA launched a nationwide sweepstakes today for anyone named Ryan, but open to any US resident through an alternate entry method, to enter to win exclusive prizes and join the LG Family. The winner of the sweepstakes will receive the latest LG G7 ThinQ for himself/herself and seven of his/her friends, cupcakes for a year, and even the opportunity to appear on a billboard in Times Square.

"Ryan" happens to be the protagonist in the new hero LG G7 ThinQ TVC that launched earlier this month and represents all of the savvy phone skeptics out there who are unsatisfied with their current phone but are too anxious to pull the trigger on a new one – nearly 40 percent of the population².

"The LG G7 ThinQ is one of the best smartphones LG has brought to market, and we're doing whatever it takes for consumers to realize that," said Peggy Ang, Division Vice President, Brand Marketing, Mobile Communications, LG Electronics MobileComm USA." The sweepstakes is a bold and exciting invitation that creates conversation and will reward a group of friends with once in a lifetime prizes, including the latest LG smartphone and their selfie in Times Square."

Sweepstakes Information:

Who is Ryan? Meet Ryan, the protagonist in the new hero LG G7 ThinQ TVC, a forward-thinking individual who doesn't always buy into hype. Ryan, like nearly 40 percent of the population, is anxious on purchasing a new phone. Ryan knows there has to be a better one out there, but Ryan hasn't seen any company do what it takes to get him to switch.
How it Works: If your name is Ryan, follow the below link to enter for a chance to win. If you're not a Ryan, but know one– convince them to enter! It won't be hard. After all, we do have a commercial with Aubrey Plaza. Show that to Ryan.
Link to Sweepstakes: whatsitgonnatakeryan.com, open to Ryans and also to any US resident through an alternate entry method.
Prizes:

LG G7 ThinQ for the winner and seven of his/her friends
Appear on a Times Square billboard
Free Cupcakes for a year to celebrate

Length: Tuesday, June 26 – Tuesday, July 12

About the LG G7 ThinQ:
With the LG G7 ThinQ, LG stays committed to its mission of improving the quintessential smartphone experience by integrating useful AI features into the DNA of the phone. The AI Cam includes pet and food filters; the Boombox Speaker gives you loud, premium audio with a boost of bass; and the LG G7 ThinQ is the pick of global supergroup BTS. Equipped with the latest Qualcomm^® Snapdragon™ 845 Mobile Platform, the LG G7 ThinQ offers 4GB of RAM (LPDDR4x RAM) and 64GB of internal storage* (useable up to 46GB, UFS 2.1 ROM/MicroSD up to 2TB)".

So, What's It Gonna Take for you to switch? The LG G7 ThinQ for you and seven friends, a year of free cupcakes to test out the sweet AI Cam (eating optional), or your selfie on a giant billboard in Times Square?

For more information on LG's G7 ThinQ and the sweepstakes, visit http://www.lg.com/us/mobile-phones/g7-thinq-ryan-sweepstakes.

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $55 billion global force and technology leader in home appliances, consumer electronics and mobile communications. LG Electronics sells a range of stylish and innovative home appliances, home entertainment products, mobile phones, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG's "Life's Good" marketing theme. For more news and information on LG Electronics, please visit www.LG.com.

LG and the LG logo are registered trademarks of LG Corp. G7 ThinQ is a trademark of LG Electronics, Inc. Other company and product names may be trademarks of their respective owners.

¹ Auron Technologies, LLC. How Many of Me. 18 Apr. 2018: http://howmanyofme.com/search/.

² The LG Smartphone Survey, an online survey conducted by Wakefield Research between April 13 and April 17, 2018 among 2,000 U.S. smartphone users ages 18+ including 1,000 Android users and 1,000 iOS users. The results have an overall margin of error of +/- 2.2 percentage points at the 95 percent level of confidence.

^*Useable memory varies depending on software version and settings.

SOURCE LG Electronics USA