iSend Worldwide Payment Services Offers New Elektra International Gift Card to US-based Mexicans for Friends and Family Back Home

USA - English

• Latin America - español

WATERTOWN, Conn., Feb. 8, 2011 /PRNewswire/ -- Worldwide payment services leader iSend LLC has partnered with Mexican retail group Elektra to offer international gift cards to US-based Mexicans.  Individuals purchase the Elektra Gift Card in the United States and their families pick it up in Mexico, making gift giving easier and more accessible than ever before.  The new Elektra Gift Card is available now at stores throughout the US.

The safe and secure Elektra Gift Card creates a new, simple way to send a gift to Mexico for any occasion and eliminates the need for families to physically transport gift cards from the US to Mexico.  Individuals simply purchase the Elektra Gift Card at any participating retail location in the US and family members can pick up the cards for use at any of the over 800 Elektra stores in Mexico.

"This new relationship between iSend and Elektra allows people to safely and instantaneously send gift cards instead of cash," said Steve LaBella, President and CEO of iSend. "Families can use the gift cards to purchase electronics, appliances, computers, furniture and more in a location convenient for them. It's yet another way that iSend works to help families who are living apart."

iSend retail partners are excited to be the first to offer this unique product as it complements their current product offerings and allows them to both strengthen their relationships with current customers and establish new relationships.  International gift cards are a new and growing segment of the over $70 billion gift card market.  

"We are pleased to offer the first broadly distributed cross-border gift card for a major Mexican retail chain," said David Kirtman, Vice-President of Business Development for iSend.  "The iSend / Elektra partnership provides a simple, gift-giving solution for the millions of Mexicans in the United States who until now had no easy way to deliver gifts to friends and family back home."

About Elektra

Grupo Elektra is the leading financial services and specialty retailer in Latin America.  Its market power is rooted in the nearly six decades of experience it has increasing the purchasing power and improving the quality of life of millions of families by giving them access to high quality products and services.

Key factors contributing to Grupo Elektra's success include its extensive, sophisticated, and modern distribution network, cutting-edge technology, which supports the group's sound administrative practices, and aggressive marketing campaigns.  Grupo Elektra currently operates approximately 1,900 points of sale in eight countries in Latin America and plans to continue its expansion throughout the region.  For more information visit www.grupoelektra.com.mx

About iSend

iSend LLC is a leading provider of international electronic payments from the United States to over twenty different countries including; Barbados, Brazil, Colombia, Dominican Republic, El Salvador, Grenada, Guatemala, Guyana, Haiti, Honduras, Jamaica, Mexico, Montserrat, Nicaragua, the Philippines, Puerto Rico, St. Kitts, St. Lucia, St. Vincent ,Trinidad & Tobago and Turks & Caicos. iSend services provide US based consumers a secure, convenient and economical solution to directly pay bills, recharge cellular phones and purchase gift cards for family members in their home countries through more than 40,000 retail partner locations. For more information, please visit www.isendworldwide.com.  

SOURCE iSend LLC