Isner & Mahut: An Advertiser's Dream?

Jun 25, 2010, 04:47 ET from

LONDON, June 25, 2010 /PRNewswire/ -- The record-breaking tennis duo Isner and Mahut may not sound like a superhero double act but after taking sporting endurance to another level online bookmaker are betting on whether any of the following brands will use either or both men in forthcoming advertising campaigns.

Isner or Mahut or both to be used in an advert for any of (by end of 2010),'s odds:

    Fitness Centre Chain 7/2

    The Rabbit (better than any man, however long he may last) 5/1

    Red Bull 6/1

    Hummer 8/1

    Andrex (soft, strong & very long) 10/1

    Viagra 12/1

    Duracell 16/1

    Long Life/UHT Milk brand 25/1

    BP (It never stops) 100/1


The Bodog licensing enterprise ( is a branded venture capital and licensing organization with its head office in the Caribbean nation of Antigua. holds the global rights to license the Bodog brand across all sectors, and its mandate is to partner with and/or license the brand to carefully selected licensees to accelerate partner growth while simultaneously extending the Bodog brand into new and adjacent markets. currently licenses the Bodog brand to a variety of brand licensees for an array of products and services worldwide, including online gaming, music, and other entertainment properties. For more information, visit

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    Ed Pownall,'s International Press Office (London) on