Issa PR Takes on START as First Pro Bono Client This Year

May 22, 2015, 09:30 ET from Issa PR

NEW YORK, May 22, 2015 /PRNewswire/ -- New luxury brand strategy and public relations agency, Issa will handle pro bono work for NGO - START this year. START is a charity which organizes art workshops for refugees, orphans and special needs children across the Middle East and India. Over 55 workshops across Jordan, Lebanon, Palestine, India, Egypt and the UAE are spearheaded every week, reaching over 1,500 children in each region combined.

START's mission is to heal and educate children who have suffered from war, pain and loss. Many of their students have perceived things no child should ever see, so START workshops provide these vulnerable children a safe and secure environment to learn, interact with their peers, develop their skills and creativity.

Issa PR will handle two campaigns for the organization this year. The first around World Refugee Day on June 20 will launch START's collaboration with Paddle 8 to raise awareness for the refugee crisis across the Middle East and START's efforts to support vulnerable children through art. This auction enables artists to donate works of art to the charity to raise the much needed funds during the two week online auction. Some of the international and local artists START will partner with include: Katrin Fridriks, Pryce Lee, Erik Foss, Drew Conrad, Pablo Power, Heath West, Jeannete Hayes, Lauren Seldan, Maisoon Al Saleh, Rania Jishi, Reza Derakshani, Alia Dawood, Yasmina Alaoui, Milma McMillan and Aziz Al Mudhaf. A second campaign at the end of the year will focus on providing essential items to displaced orphans from the war.

"START is excited to be Issa PR's pro bono client this year, raising awareness for our projects across the Middle East and India. START run dozens of art workshops, supporting, educating and healing thousands of children every week. We work with orphans, refugees and special needs children to help them create a future as rich and free as their imaginations. Our workshops give the children a safe environment to learn, interact with their peers and our instructors, help to heal and develop a sense of self-worth. We are honored and grateful Issa PR will represent our two campaigns this year," said Nicola Lee, START Director.

"Philanthropy is extremely important to Issa PR and we will be doing pro bono work every year for a significant cause or client," said Viet N'Guyen, Founder and CEO of Issa. "We are deeply committed to charities and NGOs, and hope to raise both awareness and funds - where possible - for critical campaigns. Given the tragedies of war today and conflict in the Middle East, we are privileged to work with START on their World Refugee Campaign and a second program later this year."

Previous artists who have collaborated with START include Aaron Young, Mr Brainwash and Swoon. For more information about START or how to get involved, visit

START was founded in 2007 by Art Dubai and the Al Madad Foundation and is now an independent registered charity in Dubai and the United Kingdom.

About Issa PR
New luxury brand strategy and PR agency Issa PR is headquartered in New York with team members in London and Los Angeles. Creating captivating campaigns and thoughtful dialogue, Issa PR represents luxury, fashion, art and entertainment clients. With over 15 years experience traversing the luxury and lifestyle industry, the dynamic team is comprised of a global network of experts, influencers and leading-edge creatives. For more information, visit or follow Issa on @IssaPRofficial on Facebook, Instagram and Twitter.

Alexa Dosik
Issa PR
T: 646 369 9221