iStrategy: Apple Joins the Battle for Social Domination

Sep 09, 2010, 12:03 ET from NG Online News

CHICAGO, Sept. 9 /PRNewswire/ -- Social media is about people accessing information anywhere, anytime, in a fast evolving market. Apple has announced they are jumping on the social media bandwagon, which is no surprise when we measure the success it has had for companies who are utilizing the benefits of a well formed social marketing campaign.

(Photo: )

(Photo: )

The announcement at the Apple event saw the CEO Steve Jobs unveil Ping, a social media application that allows users to follow their favorite artists and friends, something which Spotify has been offering since its revolutionary rise as a music provider; sites such as LastFM and MySpace already allow its users to access this feature online.  iTunes already has over 160 million users and as the new Ping will be an add on it will already find itself playing with the big boys.

The problem faced by businesses is how to make themselves noticed when they market via a social Platform, and how well their company can navigate the multi-layered sectors of this engaging form of marketing.  Is your business responding fast enough to this dynamic, changing environment?

If you think you've achieved your social media marketing goals by having a Facebook and Twitter account then think again; the sold out iStrategy Chicago 2010 will be bringing together leading speakers in social media marketing, from representatives such as Mike Murphy, VP Global Sales, Facebook, and B. Bonin Bough, Global Director of Social Media, PepsiCo on creating value through digital assets and how to lead the market online.

Connectivity has become crucial to big business.  The global recession impacted the advertising budgets of many global businesses.  Companies need to look for new and innovative ways to survive and promote their products.  Social media provides a whole new way of collaboration and communication allowing businesses to reach millions of people, anytime, anywhere.

Social media allows a two way conversation between a company and its clients, creating stronger customer engagement and increasing brand awareness.  Products can be adapted as needs change and this translates to higher customer satisfaction and brand loyalty.  Secondly, brands benefit because they are gaining real-time information about their customers, whether mining conversations and looking to gain customer insight, or actively soliciting direct input through polls, surveys or one-to-one questions.

iStrategy Chicago is a must attend conference for the following executives:


VP Marketing

VP Digital Marketing

Marketing Director

Director of Digital Media

Director of Digital Marketing

Global Brand Director

Global Digital Media Director

Head of Marketing

Head of Digital Media

Head of Ecommerce

Brand Manager

Strategy Director

Creative Director/Manager

Head of Communications

Commercial Director/Manager

Business Development Director/Manager

Operations Director/Manager

Online Marketing Director/Manager

Business Owners, CEOs, MDs

Conferences such iStrategy Chicago 2010 and its attendees such as Facebook and PepsiCo are the first to truly take advantage of the new online buzz.  With millions now logging on how can your business compete with these social giants to success?

The iStrategy Chicago event is sold out, but you can still have exclusive access through click here for more information

For more information about attending iStrategy 2010, Chicago, contact Project Director - Thomas Wigan on 212 796 2000 – Ext 512 –

If you require any further information about this topic or inquire about interview opportunities please contact Emma Naylor on 0117 921 2764 or email at

SOURCE NG Online News