SAN FRANCISCO, March 8, 2011 /PRNewswire/ -- iStrategy Global Digital Conference has announced the keynote speakers and panelists for its April 5-6 event at the InterContinental San Francisco. iStrategy is committed to finding the most passionate, engaging and relevant leaders within the digital media world and is proud to announce several quality speakers with expertise in every online channel.
Kirk McDonald, President of Digital, Time Inc., is a seasoned multi-media veteran. At Time Inc., McDonald synthesises digital assets to deliver audience solutions to clients. With over 52 million unique users across Time Inc.'s branded sites, McDonald offers advertisers quality environments, valuable audiences and significant reach and scale. He will be breaking down the anatomy of a world-class integrated marketing mix for the conference.
As Lionsgate's Vice President of On Demand & Digital Marketing, Kate Neligan brings almost 10 years of experience to the promotion of the Digital Sales Group's large slate of new release and catalog movies and television shows. Neligan handles all marketing campaigns, media buying and partner relationships for the studio's Video On Demand, Digital Download and ad-supported businesses. At the conference, she will be joining the 'State of Social Media 2011' panel.
Rick Wion is McDonald's first ever Director of Social Media, and drives the strategic execution of brand-building, crisis and issues management, customer satisfaction and employee engagement activities. Wion will be bringing his expertise on dealing with recalls, advocates and activists to the panel discussion on 'Using Social Media for Issues and Crisis Communications.'
Kheri Holland Tillman was appointed Vice President of Trade Marketing and Sales Strategy at Heineken USA in July 2010. In this newly created position, Holland Tillman oversees Trade Marketing Activation, Marketing Services, Regional Marketing and Sales Strategy and Planning. She will be contributing her vast knowledge to the panel on 'Integrating Your Digital Strategy Across Channels.'
In addition to the keynote speakers and panelists, the iStrategy San Francisco agenda features split stream interactive workshop sessions by leaders from top brands like Motorola, Acxiom, Conde Nast and others, regarding topics such as brand engagement, web analytics, E-commerce, traffic building, mobile marketing, social media B2B marketing and more. The complete schedule can be found here:
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SOURCE iStrategy Global Digital Conference