It Ain't Easy Being Cheesy: Easy Cheese Calls For Fans' Cheesiest Creations

Brand Celebrates 50th Anniversary with The Easy Cheese Ultimate Challenge for the Chance to Win $25,000

May 18, 2015, 09:13 ET from Mondelez International, Inc.

EAST HANOVER, N.J., May 18, 2015 /PRNewswire/ -- Easy Cheese (yes, THAT Easy Cheese) is celebrating 50 years as America's cheesiest guilty pleasure by searching for the best (and the most iconic, innovative, smoothest, suavest and sometimes, just the strangest) ways fans use Easy Cheese with The Easy Cheese Ultimate Challenge.  One grand prize winner will take home some serious cheese - $25,000

Today through June 15th, Easy Cheese wants fans to get creative and celebrate their love of the only way cheese should be eaten – from a can. Whether in edible art form, a cheesy meme or an Easy Cheese hack, Easy Cheese "cannoisseurs" must follow @EasyCheeseUSA on Twitter, Instagram or Vine and then they can submit their photo or video with the hashtag #EasyCheeseChallenge to enter for a chance to win. Categories include:

  • Edible Art: your edible work of art using Easy Cheese as your medium
  • Meme: create an original meme that pertains to Easy Cheese
  • Easy Cheese Hack: your most creative uses of Easy Cheese

The grand prize winner will take home $25,000, and two runners up will receive $5,000 each.

"At Easy Cheese we don't take ourselves too seriously, but we do take our fans' passion for the product seriously," said Wesley Saraceni, Senior Associate Brand Manager, Easy Cheese.  "The level of Easy Cheese love and creativity we see on social media has inspired us to celebrate the best and the most devoted fandom with The Easy Cheese Ultimate Challenge.  We just couldn't think of an easier or cheesier way to honor fifty years of Easy Cheese."  

Additional details and contest rules can be found at EasyCheese.com.

About Mondelez International

Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2014 revenue of $34 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in biscuits, chocolate, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum; Jacobs coffee and Tang powdered beverages. Mondelez International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at twitter.com/MDLZ.

NO PURCHASE NECESSARY. Open to residents of the 50 United States and D.C., 18 years or older. Enter Contest by: 11:59 pm ET on 6/15/15. For Official Rules, including prize descriptions and how to enter, visit EasyCheese.com.  Void where prohibited.

Logo - http://photos.prnewswire.com/prnh/20150518/216638LOGO

 

 

SOURCE Mondelez International, Inc.



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