Quince Reunites David Schwimmer With a Red Sweater in Its Biggest Brand Campaign Yet
SAN FRANCISCO, Nov. 9, 2026 /PRNewswire/ -- Everyone has the sweater David Schwimmer is searching for. Except David Schwimmer.
Today, Quince unveils The Red Sweater, its first-ever hero film and the centerpiece of its largest integrated brand campaign to date. Starring Schwimmer as himself, the 60-second film follows the actor on an increasingly absurd chase through New York City, where a seemingly endless parade of unexpected characters are all wearing the same thing: a Quince cashmere sweater in a striking new shade, Coulis Red.
The premise is playful, but the message is quintessentially Quince: exceptional quality should be for everyone. Seven years and more than 100 categories later, with an assortment spanning cashmere, caviar, and couches, Quince is returning to where it all began. For its biggest brand campaign yet, the company is putting the product that started it all back in the spotlight.
"Quince started with a $50 cashmere sweater and a simple belief: everyone deserves access to exceptional quality. That belief hasn't changed, but the way we tell our story is evolving," said Antonieta Moreland, VP, Brand, Quince. "We wanted to bring some humor and joy to the holiday season, and David was the perfect partner. He's genuinely funny, deeply collaborative, and was already a fan of Quince long before this campaign came together."
The Sweater That Started It All
When Quince launched in 2019, its $50 Mongolian cashmere sweater challenged the longstanding assumption that exceptional materials and craftsmanship had to come with traditional luxury markups. Seven iterations later, the bestseller remains one of the clearest expressions of the brand's commitment to making exceptional quality accessible.
The Red Sweater builds on that legacy, introducing Coulis Red, a new colorway across a selection of Quince's 100% Mongolian cashmere styles.
Available beginning November 9 on Quince.com and in the Quince app, the assortment includes:
- Women's 100% Mongolian Cashmere Oversized Crewneck Sweater: $129.90
- Men's 100% Mongolian Cashmere Crewneck: $69.90
David Schwimmer Joins the Chase
With more than a million customer reviews, Quince's products have already built a reputation of their own. The goal of The Red Sweater wasn't to enlist a celebrity to validate the quality of its cashmere, but to create something genuinely entertaining around a product customers already know and love.
As it turns out, Schwimmer's relationship with Quince began well before the cameras started rolling. Already a longtime customer, he was wearing a Quince sweater during his first conversation with the team. Closely involved in the creative process from script development through final edit, Schwimmer helped shape a film that combines his signature comedic timing with the brand's playful approach to storytelling.
"When Quince came to me with this idea, I thought it was really funny - after all, a red sweater and I go back a long way. This time, I'm chasing the sweater, and somehow everyone else has one. Even the dog. They didn't know this when they approached me, but I was already a huge fan of the brand. I don't understand how they make such great quality stuff at the prices they offer. And I loved how they found such a clever way to have some fun with it," said David Schwimmer.
The collaboration reflects Quince's approach to working with talent: finding authentic fans of the brand and building creative partnerships around a genuine connection to its products and mission.
Quince's Biggest Brand Campaign Yet
Premiering Monday, November 9, The Red Sweater represents Quince's most expansive integrated brand campaign to date and its first major 360-degree activation across owned, earned, and paid channels.
The campaign debuts with the hero film on YouTube and a collaborative Instagram post from Schwimmer and Quince, supported by shorter edits across social, digital media, and connected television. The campaign will also appear across Quince's website, app, email, and social platforms, with paid media running in the United States, Canada, and the United Kingdom.
Timed to the holiday season, The Red Sweater brings a moment of humor and levity to one of retail's busiest periods, complementing Quince's broader holiday gifting offering while introducing new audiences to the brand.
As Quince expands across categories and international markets, The Red Sweater signals a new chapter in the company's brand-building strategy: bringing its founding promise of exceptional quality at accessible prices to life through entertainment, storytelling, and cultural moments that reach well beyond traditional retail advertising.
About Quince
Quince is a manufacturer-to-consumer technology platform on a mission to make the nicest things in the world available to everyone. Founded in 2019 and headquartered in San Francisco, Quince is reimagining traditional retail by using technology to connect consumers directly with world-class manufacturers, eliminating unnecessary markups and transforming how exceptional quality is made, delivered, and priced.
With more than 100 categories spanning cashmere, linen, leather, bedding, fine jewelry, and beyond, Quince delivers exceptional products at everyday prices typically 50 to 70 percent below comparable market prices, backed by a 365-day return policy. Today, Quince serves more than 32 million active customers across the United States, United Kingdom, and Canada, guided by one simple question: Why can't we all have nice things?
Media Contacts
Dakota Kate Isaacs
Head of Brand Strategy & Narrative, Quince
dakota.isaacs@onequince.com
SOURCE Quince
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